KREWE du Optic Creates Cultural and Individualistic Frames
Jana Pijak — February 23, 2015 — Fashion
References: kreweduoptic & kreweduoptic
Artisan and authentic are two words that describe KREWE du Optic, a New Orleans eyewear brand that is known for its range of handcrafted and individualistic products.
Founded by artist and creative entrepreneur Stirling Barrett, KREW du Optic is culturally-themed, drawing inspiration from the various people that populate New Orleans. "I'm truly inspired by the city", said Barrett. "I feel like I live in a global community [in New Orleans], and I can take inspiration from anywhere, find it anywhere, but I try to view it through the lens of the city."
The thriving city is a beacon of history, heritage and rituals like Mardi Gras, a carnival that draws in millions of tourists each year. Mardi Gras and the city’s other traditions are inspirations behind the Krewe du Optic name, one that invokes a spirit of creative collaboration.
"Our city’s layered past and colorful people, connected through rhythm and ritual, inform our creative process" Barrett said about New Orleans' impact on his design inspiration. Krewe du Optic’s products encourage individuality and are a favorite among in-the-know fashion fans and celebs like Beyonce, who was seen sporting a pair of the label's shades on a recent trip to Paris.
The label’s products blend together modern and nostalgic references, and are handcrafted with the utmost quality in mind. Each pair of Krewe du Optic frames is made from heat-sensitive acetate that moulds to one’s face, ensuring the perfect fit and patina over time. KREWE frames are also equipped with UV-protected, scratch-proof and scratch-resistant lenses that will change the way you see the world around you. "The handmade process is not propriety, it’s just the better way to make eyewear." said Barrett. "The lenses are quality -- it’s gonna be the best lens you ever put on."
Krewe du Optic’s products are hand-sketched and designed in New Orleans and crafted by artisans in Italy. They embody comfort, quality and durability and come with a life-time warranty that truly lives up to its promise.
Founded by artist and creative entrepreneur Stirling Barrett, KREW du Optic is culturally-themed, drawing inspiration from the various people that populate New Orleans. "I'm truly inspired by the city", said Barrett. "I feel like I live in a global community [in New Orleans], and I can take inspiration from anywhere, find it anywhere, but I try to view it through the lens of the city."
The thriving city is a beacon of history, heritage and rituals like Mardi Gras, a carnival that draws in millions of tourists each year. Mardi Gras and the city’s other traditions are inspirations behind the Krewe du Optic name, one that invokes a spirit of creative collaboration.
"Our city’s layered past and colorful people, connected through rhythm and ritual, inform our creative process" Barrett said about New Orleans' impact on his design inspiration. Krewe du Optic’s products encourage individuality and are a favorite among in-the-know fashion fans and celebs like Beyonce, who was seen sporting a pair of the label's shades on a recent trip to Paris.
The label’s products blend together modern and nostalgic references, and are handcrafted with the utmost quality in mind. Each pair of Krewe du Optic frames is made from heat-sensitive acetate that moulds to one’s face, ensuring the perfect fit and patina over time. KREWE frames are also equipped with UV-protected, scratch-proof and scratch-resistant lenses that will change the way you see the world around you. "The handmade process is not propriety, it’s just the better way to make eyewear." said Barrett. "The lenses are quality -- it’s gonna be the best lens you ever put on."
Krewe du Optic’s products are hand-sketched and designed in New Orleans and crafted by artisans in Italy. They embody comfort, quality and durability and come with a life-time warranty that truly lives up to its promise.
Trend Themes
1. Handcrafted Eyewear - Disruptive innovation opportunity: Explore technologies for mass customization and personalized design in the eyewear industry.
2. Cultural-themed Brands - Disruptive innovation opportunity: Create culturally-inspired products that resonate with consumers seeking personalized and meaningful experiences.
3. Nostalgic References - Disruptive innovation opportunity: Combine vintage aesthetics with modern functionality to cater to the growing demand for retro-inspired products.
Industry Implications
1. Eyewear - Disruptive innovation opportunity: Integrate innovative materials and manufacturing techniques to enhance comfort and sustainability in the eyewear industry.
2. Fashion - Disruptive innovation opportunity: Leverage artisanal craftsmanship and storytelling to create unique and authentic fashion brands for discerning consumers.
3. Retail - Disruptive innovation opportunity: Develop immersive retail experiences that celebrate local culture and promote community engagement.
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