The Kor Unterwear Takes the Bulk Out of Cycle Shorts but Not the Comfort
Meghan Young — July 10, 2014 — Fashion
References: kor-nyc & coolhunting
To combat the sore bottoms suffered by avid cyclists without making them look ridiculous, the Kor Unterwear has been created. It takes the padding out of more typical shorts and places it in people's underwear. Still comfortable without the unnecessary bulk, the Kor Unterwear is something every cyclist could use in his or her wardrobe.
Made using high performance Italian fabrics, the Kor Unterwear features a wide elastic waistband and Bureau Veritas certified spandex. The pad is not only comfortable, it is also bacteriostatic and absorbs sweat. Kor's founder Allison Cline says, "I was sick of getting off my bike, wanting to join my ladies for a cocktail and looking like a seal with a maxi pad stitched into my behind."
Made using high performance Italian fabrics, the Kor Unterwear features a wide elastic waistband and Bureau Veritas certified spandex. The pad is not only comfortable, it is also bacteriostatic and absorbs sweat. Kor's founder Allison Cline says, "I was sick of getting off my bike, wanting to join my ladies for a cocktail and looking like a seal with a maxi pad stitched into my behind."
Trend Themes
1. Bike Comfort - Creating innovative products for cyclists to minimize discomfort.
2. Performance Fabrics - Incorporating high-performing and sustainable materials in clothing and activewear.
3. Functional Undergarments - Designing undergarments that focus on comfort and functionality for different activities.
Industry Implications
1. Cycling - Innovation opportunities exist within cycling gear to provide cyclists with comfortable and stylish solutions.
2. Textile Manufacturing - Companies that focus on manufacturing high-tech, eco-friendly fabrics for performance apparel are in high demand.
3. Fashion Industry - There is a need for functional and stylish undergarments that cater to different activities, providing an opportunity for brands to expand their offerings.
4.2
Score
Popularity
Activity
Freshness
