Ich&Kar's 'Knock On Wood Card' will Put Your Mind at Ease
Leslie Chen — December 28, 2011 — Art & Design
References: deco-design.biz & notcot.org
If you're superstitious and have a fear of not being able to find a piece of readily available wood whenever you need it, the 'Knock On Wood Card' will be a handy item to carry around with you.
Designed by Ich&Kar, the card lets you literally knock on wood wherever and whenever you feel the desire. The card comes in an adorable envelope that features a heart on the front. With a choice of brown or pink, the Knock On Wood Card is the perfect way to put your mind at ease.
Implications - Consumers in contemporary society don't have as much time as before to take care of leisure tasks. Products that offer a way for shoppers to be more efficient attract those who have hectic lifestyles. Companies could focus on items that cater to those with busy schedules in order to appeal to modern customers.
Designed by Ich&Kar, the card lets you literally knock on wood wherever and whenever you feel the desire. The card comes in an adorable envelope that features a heart on the front. With a choice of brown or pink, the Knock On Wood Card is the perfect way to put your mind at ease.
Implications - Consumers in contemporary society don't have as much time as before to take care of leisure tasks. Products that offer a way for shoppers to be more efficient attract those who have hectic lifestyles. Companies could focus on items that cater to those with busy schedules in order to appeal to modern customers.
Trend Themes
1. Superstition Accessories - Designing accessories that cater to superstitions could become a new trend in the market.
2. Convenience Products - The demand for products that offer convenience and ease of use is on the rise and can lead to disruptive innovation opportunities in various industries.
3. Personalized and Compact Products - Designing personalized and compact products that fit into busy lifestyles can cater to modern customers and unlock disruptive innovation opportunities in the market.
Industry Implications
1. Fashion and Accessories - Fashion and accessories industry can cater to superstitions and create innovative products that offer a blend of tradition and practicality.
2. Consumer Goods - Consumer goods industry can create compact, personalized products that cater to busy lifestyles and provide convenience and ease for customers.
3. Gift and Novelty - The gift and novelty industry can tap into the demand for quirky, superstitious products and create fun and unique items that attract modern customers.
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