Viners Boasts a Collection That Seeks to Reduce Knife Incidents
The government of the United Kingdom recently passed legislation in response to knife incidents that reached a record high, "with a reported 285 fatalities in the past 12 months" in the country. It deemed kitchen knives "offensive weapons," which calls on brands to rethink the functionality and aesthetic of their product.
Viners -- a well-known British cutlery company, has taken a strong stance against crime-related knife incidents by revamping the design of its offerings. The new six-piece collection, titled 'Assure,' makes the kitchen knife incompatible with a weapon. This is thanks to the rounded top of the product, which is blunt enough that it is unable to actually pierce through human skin. In addition, this will also protect users in the home environment from harming themselves.
Image Credit: Dezeen/ Viners
Viners -- a well-known British cutlery company, has taken a strong stance against crime-related knife incidents by revamping the design of its offerings. The new six-piece collection, titled 'Assure,' makes the kitchen knife incompatible with a weapon. This is thanks to the rounded top of the product, which is blunt enough that it is unable to actually pierce through human skin. In addition, this will also protect users in the home environment from harming themselves.
Image Credit: Dezeen/ Viners
Trend Themes
1. Crime-proof Kitchen Utensils - Opportunity for kitchenware companies to innovate and develop functional yet safe kitchen utensils in response to the government's regulation addressing the continual increase of knife incidents.
2. Blunt-edge Kitchen Knives - Opportunity for companies to develop kitchen knives with blunt edges that maintain function and ease of use while minimizing the potential for harm or injury.
3. Safety-first Culinary Tools - Opportunity for companies to create a new category of kitchen tools that prioritize safety and functionality, meeting new government regulations and consumer demand.
Industry Implications
1. Kitchenware - Kitchen utensil manufacturers can innovate with non-traditional material blends, advanced manufacturing techniques, and ergonomic design to meet new government regulations, provide safety, and create consumer preferences.
2. Cutlery - Cutlery production companies can respond to new government regulations and the rising demand for safety in the kitchen by designing and creating innovative products that are functional yet safe.
3. Consumer Goods - Opportunity for consumer goods manufacturers to create a new line of 'safe' products for consumers that meet increased restrictions on potentially harmful products, while also responding to consumer preferences for products that prioritize safety over aesthetics or design.
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