Hansel from Basel Helps You Stay Warm and Fashionable This Winter
Shelby Lee Walsh — November 24, 2009 — Fashion
References: blog.urbanoutfitters & hanselfrombasel
Its winter once more and Hansel from Basel makes it possible for you continue to wear your favorite dresses and skirts despite the cold weather.
With a vast array of leg-warming tights to choose from, Hansel from Basel offers a toasty and stylish way to dress for winter.
My personal favorite is their tight that comes with a color patch kneepad. Other tights include polka-dotted, striped, and speckled designs.
Implications - Consumers often place personal vanity over practicality. This, however, doesn't mean that they'll completely negate the functionality of an article of clothing. Fashion houses that are able to satiate consumers' desire to look good while providing modern conveniences will likely attract customers more so than companies who simply focus on visual aesthetics.
With a vast array of leg-warming tights to choose from, Hansel from Basel offers a toasty and stylish way to dress for winter.
My personal favorite is their tight that comes with a color patch kneepad. Other tights include polka-dotted, striped, and speckled designs.
Implications - Consumers often place personal vanity over practicality. This, however, doesn't mean that they'll completely negate the functionality of an article of clothing. Fashion houses that are able to satiate consumers' desire to look good while providing modern conveniences will likely attract customers more so than companies who simply focus on visual aesthetics.
Trend Themes
1. Leg-warming Tights - Fashion houses that create leg-warming tights with modern conveniences will attract customers who prioritize practicality without sacrificing style.
2. Color Patch Kneepad - Incorporating color patch kneepads into tights offers a stylish solution for consumers who want to stay warm and fashionable during winter.
3. Patterned Tights - Designing tights with patterns such as polka-dots, stripes, and speckles provides consumers with a trendy option to stay stylish in cold weather.
Industry Implications
1. Fashion - Fashion companies can capitalize on creating leg-warming tights with unique features to meet consumer demand for fashionable winter wear.
2. Apparel - Companies in the apparel industry can explore incorporating color patch kneepads into their products to offer a stylish and functional solution for customers during winter.
3. Accessories - Accessories brands can diversify their offerings by creating patterned tights that appeal to customers seeking trendy and practical options for the winter season.
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