KLM's Mother's Day Initiative is Offering Plane Tickets
Ellen Smith — May 9, 2018 — Social Media
References: callyourmom.klm & psfk
KLM's Mother's Day initiative is offering a plane ticket to its consumers who rack up the most minutes on video chat with their mothers.
The brand understands that distance takes a toll on relationships and wants to offer its loyal consumers an opportunity to visit their moms in-person on this special day of the year. The promotion, titled 'Call Your Mom and We'll Take You to Her' will take place on May 13th. To be eligible for the grand prize, participants must video chat with their mother for as long as possible. What's challenging about this promotion is that the camera must always be facing forward, otherwise the call will be disconnected.
KLM's Mother's Day initiative hopes to facilitate real-life connection between its users.
Image Credit: Chatting with headphones stock photo from JKStock/Shutterstock
The brand understands that distance takes a toll on relationships and wants to offer its loyal consumers an opportunity to visit their moms in-person on this special day of the year. The promotion, titled 'Call Your Mom and We'll Take You to Her' will take place on May 13th. To be eligible for the grand prize, participants must video chat with their mother for as long as possible. What's challenging about this promotion is that the camera must always be facing forward, otherwise the call will be disconnected.
KLM's Mother's Day initiative hopes to facilitate real-life connection between its users.
Image Credit: Chatting with headphones stock photo from JKStock/Shutterstock
Trend Themes
1. Personalized Video Chat - Opportunity for businesses to use personalized video chat promotions to engage with and reward loyal consumers.
2. Emotional Marketing - Using emotions like love and family to create meaningful connections and drive consumer participation in promotions.
3. Incentivized Social Interaction - Brands can leverage incentives like plane tickets to encourage increased social interaction and engagement with their target audience.
Industry Implications
1. Airlines - Airlines can implement similar promotions to KLM's Mother's Day initiative to enhance customer loyalty and differentiate their brand in the market.
2. Telecommunications - Telecommunication companies can explore opportunities to collaborate with brands and offer incentives for increased video chat usage, promoting their services and strengthening customer relationships.
3. Retail - Retailers can leverage the concept of video chat promotions to engage customers and personalize the shopping experience, creating a stronger emotional bond with their target audience.
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