Brandblack Introduces the Lightweight Kite Racer Sneakers
References: brandblack & highsnobiety
Brandblack introduces a new footwear silhouette entitled the Kite Racer as a part of the label's Fall/Winter 2018 seasonal offerings. The sneakers are designed for long-distance running purposes with their lightweight upper crafted from monofilament ripstop. A highlighting feature of the running shoes is the custom Vibram midsole constructed by the label's founder and the head designer himself, David Raysse.
For additional traction and grip while running, the shoe's outsoles incorporate a black traction pattern. The Kite Racer silhouette offers multiple colorway options including orange and white, all-white, all-black, black with purple and pink accents, and light blue with orange and black accents. The sneakers are priced at $200 USD a pair and will be available online at Brandblack.
For additional traction and grip while running, the shoe's outsoles incorporate a black traction pattern. The Kite Racer silhouette offers multiple colorway options including orange and white, all-white, all-black, black with purple and pink accents, and light blue with orange and black accents. The sneakers are priced at $200 USD a pair and will be available online at Brandblack.
Trend Themes
1. Lightweight Running Shoes - Opportunity for brands to create innovative and sustainable designs with unique materials and technologies.
2. Custom Midsole Construction - Opportunity to offer tailored and personalized support to runners through 3D printing and other customization methods.
3. Colorway Options for Running Shoes - Opportunity to appeal to fashion-conscious athletes by offering vibrant and trendy color combinations.
Industry Implications
1. Athletic Footwear Industry - Brands can utilize technological advancements to differentiate themselves and meet the increasingly specific demands of athletes.
2. Fashion Industry - Athletic footwear brands can collaborate with designers to create trendy and stylish running shoes.
3. Sustainability Industry - Opportunity for brands to incorporate sustainable materials and production methods to appeal to environmentally-conscious consumers.
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