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Understated Heartthrob Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

This Kit Harington Photoshoot Features Casual and Candid Imagery

— May 14, 2015 — Fashion
This Kit Harington photoshoot is captured for Mr. Porter's latest issue, titled 'The Cult.' The publication's celeb-focused exclusive features an understated Kit who poses in a casual and comfortable wardrobe. He is captured by photographer Jo Metson Scott's lens while posing for a candid set of portraits.

When he isn't wearing layered fur as Game of Thrones character Jon Snow, the actor is often seen playing the role of a heartthrob. Since his rise to TV fame, he has posed for a variety of fashion magazines and was even the star of a recent Jimmy Choo ad campaign. This Kit Harington photoshoot shows a more understated version of the star and is more reflective of his true, down-to-earth personality.

Styling for the feature is courtesy of Michele Rafferty who dresses the actor in solid cotton tees, sweaters and simple, striped tops.
Trend Themes
1. Casual-candid Photoshoots - Opportunity for fashion brands to partner with celebrities and showcase a more authentic and relatable side of them.
2. Understated Fashion - Opportunity for fashion brands to focus on creating comfortable and simple clothing that can be worn everyday, while still being fashionable.
3. Heartthrob Branding - Opportunity for brands to partner with popular actors and celebrities and create marketing campaigns that focus on their heartthrob status.
Industry Implications
1. Fashion - Fashion brands can leverage casual-candid photoshoots and understated fashion to create more authentic and relatable marketing campaigns.
2. Entertainment - Opportunity for entertainment brands to partner with heartthrob celebrities for branding and marketing campaigns.
3. Photography - Opportunity for photographers to experiment with candid and natural poses to capture the true essence of celebrities, models and other subjects.
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