Kit and Ace Offers Effortless Luxury Fashion with a Focus on Comfort
Meghan Young — March 5, 2015 — Fashion
References: kitandace & business.financialpost
Kit and Ace is a Canadian company founded by John James “JJ” Wilson, son of Lululemon Athletica Inc. founder Chip Wilson, alongside his stepmother Shannon Wilson. The brand's mission statement says it all, "We create designs that look good and feel amazing, so you can forget the small stuff and get on with the big stuff." Giving luxury fashion a technical spin, Kit and Ace's line of cashmere pieces ensures men and women are able to stay effortless chic and comfortable throughout the day.
Although a retail start-up, Kit and Ace has grown significantly fast since launching nine months ago. With seven stores in Canada and the United States, it's hard to deny that consumers are looking for luxury designs that are practical as well. It doesn't hurt that they are simple and contemporary, which makes putting together outfits a breeze.
Although a retail start-up, Kit and Ace has grown significantly fast since launching nine months ago. With seven stores in Canada and the United States, it's hard to deny that consumers are looking for luxury designs that are practical as well. It doesn't hurt that they are simple and contemporary, which makes putting together outfits a breeze.
Trend Themes
1. Technical Cashmere Clothing - The trend towards technical cashmere clothing combines luxury fashion with practicality.
2. Effortless Luxury Fashion - Effortless luxury fashion is gaining popularity as consumers seek comfortable, yet stylish, clothing options.
3. Contemporary Fashion Trends - Consumers are looking for contemporary fashion trends that are practical and easy to wear.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can capitalize on the trend towards practical luxury clothing.
2. Retail - The retail industry can benefit from incorporating technical fabrics into their clothing lines to meet the demands of practical yet stylish consumers.
3. Textiles - The textiles industry can explore new fabrics and materials to create technical cashmere clothing that is both stylish and comfortable.
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