Kinsman Launches an Advanced Kitchen Planning Tool with Marxent
Niko Pajkovic — November 7, 2022 — Art & Design
References: kinsman.au & prnewswire
Kinsman, an Australian manufacturer of kitchens and cooking appliances, has teamed up with 3D Cloud™ by Marxent to launch an upgraded version of Kinsman's self-service kitchen design planner.
"The new 3D Room Planner is first to market in Australia, bringing high quality, on-trend kitchen and wardrobe designs to life for our customers," said Tracy Smedley, Chief Growth Officer at Kinsman. "We utilised our long-term sponsorship of "The Block" this season to soft launch the design tool in the context of real remodeling situations. COVID showed us customer interest in online uptake and this continues to be a successful part of our core sales and marketing strategy."
To use the company's sophisticated kitchen design tool, users simply need to pick a pre-made floorplan and begin adding customized pieces from the Kinsman Kitchen or Wardrobe Range. In addition, users can download their 3D creations and share them with friends and family.
Image Credit: Kinsman,
"The new 3D Room Planner is first to market in Australia, bringing high quality, on-trend kitchen and wardrobe designs to life for our customers," said Tracy Smedley, Chief Growth Officer at Kinsman. "We utilised our long-term sponsorship of "The Block" this season to soft launch the design tool in the context of real remodeling situations. COVID showed us customer interest in online uptake and this continues to be a successful part of our core sales and marketing strategy."
To use the company's sophisticated kitchen design tool, users simply need to pick a pre-made floorplan and begin adding customized pieces from the Kinsman Kitchen or Wardrobe Range. In addition, users can download their 3D creations and share them with friends and family.
Image Credit: Kinsman,
Trend Themes
1. Advanced 3D Design Tools - The use of advanced 3D design tools is transforming self-service design planning for consumers and can potentially increase conversion rates.
2. Online Self-service Design Tools - The continued interest in online self-service design tools exemplified by Kinsman's new 3D Room Planner indicates a growing market demand for tools that allow customers to be more involved in the design process.
3. Integration of AR/VR Technology in Design Planning Tools - As AR and VR technology becomes more mainstream, integrating these technologies into home design planning tools can create a more immersive and interactive design experience for consumers.
Industry Implications
1. Home Improvement and Remodeling - The home improvement and remodeling industry can benefit from incorporating online self-service design tools to enhance the customer experience and increase sales.
2. Furniture and Decor Retail - By offering advanced 3D design tools to online customers, furniture and decor retailers can provide a unique added value and increase customer engagement.
3. Real Estate and Property Management - Using AR/VR technology to create immersive virtual home tours can provide a competitive edge for real estate agencies and property management companies in the market of home buyers and renters.
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