The King Coat Rack by Amitrani is Futuristically Organic-Looking
Meghan Young — October 8, 2012 — Art & Design
References: amitrani & contemporist
There is a futuristic, almost alienesque, look to the King Coat Rack. The large perforated surface is fluid and organic, which gives it a sci-fi feel. Yet this odd design serves a more practical purpose than simply to make it stand out from the crowd. In addition to providing hooks on the top of the rack to hang coats, hats and other garments off of, the holes also owners to store objects such as magazines, umbrellas and more.
The King Coat Rack was designed by Amitrani, an Italian company created by Roberto and Stefano Truzzolillo. Entirely made of birch plywood, the King Coat Rack would strike an impressive figure in the home. It was exhibited at the Tent London design event during the London Design Festival.
The King Coat Rack was designed by Amitrani, an Italian company created by Roberto and Stefano Truzzolillo. Entirely made of birch plywood, the King Coat Rack would strike an impressive figure in the home. It was exhibited at the Tent London design event during the London Design Festival.
Trend Themes
1. Futuristic Design - The King Coat Rack's futuristic, organic look taps into the trend of unconventional and visually striking designs in the furniture industry.
2. Multi-functional Furniture - The perforated design of the King Coat Rack showcases the trend of furniture pieces that serve multiple purposes, providing both hooks for hanging garments and storage space for other objects.
3. Natural Materials - The use of birch plywood in the construction of the King Coat Rack reflects the growing trend of incorporating natural and sustainable materials in furniture design.
Industry Implications
1. Furniture Design - The King Coat Rack presents a disruptive innovation opportunity for furniture companies to explore unconventional and functional designs that make a statement in the market.
2. Interior Design - The futuristic and practical design of the King Coat Rack opens up opportunities for interior designers to create unique and functional spaces by incorporating visually striking pieces.
3. Sustainable Manufacturing - The use of birch plywood in the King Coat Rack highlights the potential for disruptive innovation in the sustainable furniture manufacturing industry, promoting the use of eco-friendly materials without compromising aesthetics or functionality.
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