A Kind of Guise Works with adidas for Its Ultra Boost Collective
References: akindofguise & highsnobiety
A Kind of Guise works in collaboration with sportswear label adidas on its signature Ultra Boost Collective, with plans to work in partnership with select outfits over the course of the year. The first of the project is A Kind of Guide on a captivating iteration of its Ultra Boost sneakers. The main visual inspiration for the new version is drawn from lush lemon groves as well as the Mediterranean coastline.
The new sneakers have a low-top silhouette and see a cageless finish, constructed from Primeknit materials and wavy rippling design across its uppers. There are additional leather details incorporated to give it a more luxe appeal overall. The lacing systems boast a wraparound approach and the entire piece is rounded off with its marble terrazzo patterned outsoles.
The new sneakers have a low-top silhouette and see a cageless finish, constructed from Primeknit materials and wavy rippling design across its uppers. There are additional leather details incorporated to give it a more luxe appeal overall. The lacing systems boast a wraparound approach and the entire piece is rounded off with its marble terrazzo patterned outsoles.
Trend Themes
1. Mediterranean-inspired Sneakers - The trend for sporting casual wear infused with cultural inspiration offers opportunities for fashion designers to collaborate with sports brands and create unique new products.
2. Cageless Sneakers with Leather Details - The trend for cageless sneakers with luxe leather details presents opportunities for sportswear companies to innovate their designs and offer more high-end products.
3. Wraparound Lacing Systems - The trend for wraparound lacing systems on sneakers creates opportunities for shoe designers to create more secure and adaptable products.
Industry Implications
1. Sportswear - The sports clothing industry has an opportunity to collaborate with fashion designers and create unique products inspired by different cultures.
2. Fashion Design - The fashion industry has an opportunity to collaborate with sports brands and create new, cutting-edge products that blur the boundaries between sportswear and high-end fashion.
3. Footwear - The footwear industry has an opportunity to experiment with new materials and designs in order to create innovative products that appeal to consumers looking for unique, high-end sneakers.
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