'Kids on Drugs' Parodies the D.A.R.E. Drug Resistance Program
Riley von Niessen — July 12, 2016 — Fashion
Streetwear brands CLOT and P.A.M. released a collaborative clothing line that was dubbed 'C.L.A.M. Kids On Drugs.'
The collection uses the same typography and style as the clothing that was promoted by the D.A.R.E. program -- an internationally used educational method that aims to teach children to resist drugs and violence. The program has been the subject of a variety of parody efforts, with the Kids on Drugs series using the recognized message to its advantage.
The two brands replace the original acronym with the hybrid company name and pair it was the image of a red-eyed cartoon clam. The majority of the looks are offered in black and white colorways, however the line also includes a number of vibrant turquoise and pastel yellow-green pieces as well.
The collection uses the same typography and style as the clothing that was promoted by the D.A.R.E. program -- an internationally used educational method that aims to teach children to resist drugs and violence. The program has been the subject of a variety of parody efforts, with the Kids on Drugs series using the recognized message to its advantage.
The two brands replace the original acronym with the hybrid company name and pair it was the image of a red-eyed cartoon clam. The majority of the looks are offered in black and white colorways, however the line also includes a number of vibrant turquoise and pastel yellow-green pieces as well.
Trend Themes
1. Narcotic-inspired Streetwear - The trend of streetwear brands creating clothing lines with drug-inspired themes, using parody and recognizable messaging.
2. Parodying the D.A.R.E. Method - The trend of utilizing well-known educational methods, such as the D.A.R.E. program, for parodies and satirical purposes in clothing lines.
3. Hybrid Branding - The trend of creating hybrid brand names by combining the acronyms of different companies to create a new identity and aesthetic.
Industry Implications
1. Fashion and Apparel - Opportunity for streetwear brands to create provocative collections that tap into popular culture and challenge traditional design norms.
2. Entertainment and Pop Culture - Opportunity for brands to leverage parody and satire to engage with consumers who appreciate humor and cultural references.
3. Marketing and Advertising - Opportunity for companies to utilize recognizable messaging and educational methods in order to create compelling marketing campaigns and promotions.
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