These Kids Cosmetics Packaging Designs Are Playful and Cartoonish
Rebecca Byers — April 22, 2015 — Life-Stages
References: dkdstudio.net & apivita
The Apivita Babies & Kids line is characterized by its charming kids cosmetics packaging designs. The packaging for the youthful line features a selection of five characters by artist Carmen García Bartolomé. The five characters are brought to life in bright colors that mirror the bright shades of the all-natural ingredients.
The Greek line was given a vibrant range of kids cosmetics packaging by creative communications firm DKD Studio, who won a series of awards for this design series.
Anyone with kids knows that bath time and morning preparations aren't exactly a hit with the young ones. In creating products that appeal directly to children, brands like Apivita can assert themselves as a kid-friendly option, similar to how L'oreal marketed its 'No More Tears' baby shampoo.
The Greek line was given a vibrant range of kids cosmetics packaging by creative communications firm DKD Studio, who won a series of awards for this design series.
Anyone with kids knows that bath time and morning preparations aren't exactly a hit with the young ones. In creating products that appeal directly to children, brands like Apivita can assert themselves as a kid-friendly option, similar to how L'oreal marketed its 'No More Tears' baby shampoo.
Trend Themes
1. Kids Cosmetics Packaging - Brands targeting kids can improve their market share by creating products with charming kids cosmetics packaging designs.
2. All-natural Cosmetics - Using packaging designs that reflect the all-natural ingredients can help brands appeal to consumers who are looking for eco-friendly and organic products.
3. Cartoonish Packaging - Emulating the playful and cartoonish kids cosmetics packaging designs can attract young consumers and establish a fun and friendly brand image.
Industry Implications
1. Cosmetics Industry - Brands in the cosmetics industry can differentiate themselves and appeal to a wider audience by incorporating charming and playful kids cosmetics packaging designs.
2. Children's Products Industry - The children's products industry can adopt the fun and colorful packaging designs to make their products more attractive to young consumers.
3. Design Industry - The design industry can explore new creative directions by developing kids cosmetics packaging with fresh and lively designs.
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