Amazon's Kickstarter Collection Showcases Startups & Small Businesses
Alyson Wyers — July 29, 2016 — Business
References: amazon & digitaltrends
Crowdfunding campaigns aren't going anywhere as evidenced by a new Amazon page devoted entirely to selling products from small beginnings, dubbed the Kickstarter Collection. Amazon partnered with Kickstarter to sell more than 300 products that were made possible due to the fundraising platform. The Amazon store is part of their Launchpad initiative, which showcases wares from startups to help small businesses raise their profiles.
Shoppers can browse the Kickstarter Collection by category, such as wireless accessories or movies and TV, or by theme, like STEM Products and 'Always Be Learning.' Stock includes everything from Oculus Rift and Pebble smartwatches to less well-known items. Even though many of the products have been available on Amazon before, they are now housed together under the Kickstarter roof.
Shoppers can browse the Kickstarter Collection by category, such as wireless accessories or movies and TV, or by theme, like STEM Products and 'Always Be Learning.' Stock includes everything from Oculus Rift and Pebble smartwatches to less well-known items. Even though many of the products have been available on Amazon before, they are now housed together under the Kickstarter roof.
Trend Themes
1. Crowdfunded E-commerce - The rise of crowdfunding platforms presents an opportunity for e-commerce businesses to leverage community support in funding and marketing innovative products.
2. Startup Showcasing - Platforms like Amazon's Kickstarter Collection provide a platform for startups to gain exposure and raise their profiles, opening up opportunities for collaboration and growth.
3. Product Curation - Curated collections like Amazon's Kickstarter Collection allow shoppers to discover unique and innovative products, creating opportunities for niche markets and targeted marketing.
Industry Implications
1. E-commerce - Established e-commerce platforms can explore partnerships with crowdfunding sites to offer new and innovative products to their customer base, fostering growth and customer loyalty.
2. Tech and Gadgets - Startups in the tech and gadgets industry can benefit from curated collections like the Kickstarter Collection, reaching a wider audience and gaining credibility through association with established platforms.
3. Media and Entertainment - The Kickstarter Collection's category for movies and TV presents opportunities for content creators and entertainment startups to showcase and sell their works, expanding their reach beyond traditional distribution channels.
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