The Khaki Team Earth Collection is a Collaboration for a Good Cause
Tiana Reid — July 28, 2010 — Eco
References: hamiltonwatch & luxist
Harrison Ford is collaborating with Hamilton watches in order to create the Khaki Team Earth Collection. Part of the proceeds from the watch's sales will go towards Conservation International and the Team Earth project, both promoting a sustainable environment and the protection of the world's valuable natural resources.
The watch itself is classic, simple and timeless in design —- much like Harrison Ford himself.
Implications - The watch has a vintage style and is made out of steel. It is also made with a "Swiss ETA 2824-2 automatic movement" that can be found on the inside of the watch. The handsome watch has a black band with silver buttons and accents. It would look great if you are dressed up or down.
The watch itself is classic, simple and timeless in design —- much like Harrison Ford himself.
Implications - The watch has a vintage style and is made out of steel. It is also made with a "Swiss ETA 2824-2 automatic movement" that can be found on the inside of the watch. The handsome watch has a black band with silver buttons and accents. It would look great if you are dressed up or down.
Trend Themes
1. Sustainable Luxury - The Khaki Team Earth Collection demonstrates a trend towards sustainable luxury with products that both satisfy consumer demand for quality and craftsmanship and give back to important causes.
2. Collaborative Products - The collaboration between Harrison Ford and Hamilton Watches for the Khaki Team Earth Collection represents a growing trend towards collaborations between non-traditional partners in order to create unique products that appeal to a wider audience.
3. Timelessness in Design - The Khaki Team Earth Collection's classic, simple design reflects a trend towards timeless products that can withstand changing fashion trends and remain relevant for years to come.
Industry Implications
1. Luxury Watches - The luxury watch industry has an opportunity to appeal to socially and environmentally conscious consumers by partnering with organizations and causes that promote sustainability and conservation.
2. Conservation Organizations - Conservation organizations have an opportunity to raise awareness and funding by partnering with luxury brands to create unique products that both promote their cause and appeal to a wider audience.
3. Collaborative Marketing - Collaborative marketing initiatives can help brands reach new audiences and tap into new market segments by partnering with non-traditional partners and creating unique products that speak to a broader range of consumers.
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