KFC Twosdays Offers Two Pieces of Chicken for Just $2
Michael Hemsworth — August 30, 2022 — Business
The KFC Twosdays promotion is being launched for patrons in the Calgary, Alberta area to take advantage of when seeking out a low-cost way to enjoy some of their favorite menu items.
The deal will take place every Tuesday starting August 30, 2022 and will provide patrons with two pieces of Original Recipe chicken or two Tenders for just $2. The promotion is arriving just in time to coincide with the return to school when consumers will no doubt be seeking out low-cost ways to feed themselves or their family at lunch or after a long day.
The KFC Twosdays promotion will take place every Tuesday, but is only being run for a limited time. The promotion is part of a wider shift towards value-focused QSR meals.
Image Credit: KFC
The deal will take place every Tuesday starting August 30, 2022 and will provide patrons with two pieces of Original Recipe chicken or two Tenders for just $2. The promotion is arriving just in time to coincide with the return to school when consumers will no doubt be seeking out low-cost ways to feed themselves or their family at lunch or after a long day.
The KFC Twosdays promotion will take place every Tuesday, but is only being run for a limited time. The promotion is part of a wider shift towards value-focused QSR meals.
Image Credit: KFC
Trend Themes
1. Value-focused QSR Meals - The KFC Twosdays promotion is part of a wider shift towards value-focused QSR meals, presenting disruptive innovation opportunities in cost-efficient promotions that still generate profitable margins for the industry.
2. Limited Time Offers - The KFC Twosdays promotion being run for a limited time highlights the trend towards limited time offers in the quick-service restaurant industry, presenting disruptive innovation opportunities for creative, time-based promotions that encourage repeat customers.
3. Low-cost Convenience - The KFC Twosdays promotion responded to consumers seeking out low-cost ways to feed themselves or their families at lunch or after a long day, presenting disruptive innovation opportunities for affordable, accessible, and convenient food options across the industry.
Industry Implications
1. Quick-service Restaurants - The KFC Twosdays promotion as part of a wider shift towards value-focused QSR meals presents disruptive innovation opportunities in the fast food industry to rethink business models, menus, and promotions that meet the demand for cost-efficient dining without compromising quality and experience.
2. Food Supply Chains - The KFC Twosdays promotion and trend towards value-focused QSR meals highlights the need for efficient, innovative, and sustainable food supply chains that enable cost-efficient promotions and provide quality and variety to consumers at a competitive price point.
3. Mobile Payment Solutions - The KFC Twosdays promotion and trend towards low-cost convenience presents disruptive innovation opportunities in mobile payment solutions and digital wallets that enable quick, easy, and secure payments that enhance the customer experience and save time and money for both customers and businesses.
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