Trend Spotter — June 2, 2007 — Tech
The Soban is a keychain mini digital photo album which has been released by a Korean company, Narae Inter(www.wjkk.net). The mini keychain is equiped with 128 mb of capacity, enough to load a 7,000 photo 8 hour slideshow.
Implications - The notion of on-the-go nostalgia has never been so accessible (or popular). This technology-reliant generation wants to integrate gadgetry into their lives as much as possible and this mini digital photo album is the perfect example of how they are doing it. Technology is not often associated with sentimental values, but if you integrate these two "opposing" concepts it's a recipe for a successful and prosperous product -- just look at Facebook!
Implications - The notion of on-the-go nostalgia has never been so accessible (or popular). This technology-reliant generation wants to integrate gadgetry into their lives as much as possible and this mini digital photo album is the perfect example of how they are doing it. Technology is not often associated with sentimental values, but if you integrate these two "opposing" concepts it's a recipe for a successful and prosperous product -- just look at Facebook!
Trend Themes
1. Mini Digital Photo Albums - The mini digital photo album trend is a clear indicator of the demand for on-the-go nostalgia products.
2. Keychain Personalization - The keychain sizing trend provides an opportunity for personalized and portable gadgets.
3. Smartphone Replacements - The rising trend of mini digital photo albums showcases the potential for devices to replace traditional smartphone photo storage.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can capitalize on the trend of personalized and portable gadgetry like mini digital photo albums.
2. Photography - The photography industry can offer mini digital photo albums as a portable way of showcasing their work.
3. Retail - Retail stores can capitalize on the mini digital photo album trend by integrating personalized keychain sizing into their product offerings.
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