Kevin Gutierrez Haugen Presents Isolated Rural Captures
Jamie Danielle Munro — July 20, 2011 — Fashion
References: kevinhaugen & booooooom
Kevin Gutierrez Haugen's photography presents the desolate nature of certain environments. By capturing the beauty in a variety of rural sites, Haugen demonstrates his deft photography skills that shine through each portrait.
Where most people would only see loneliness and isolation of a barren land, Kevin Gutierrez Haugen finds the stunning intricacies that make these landscapes stunning. Instead of trying to brighten up these darkened corners of the world, Haugen embraces their desolation and uses a black and white color hue to accent these features. No matter how dismal the subject, Haugen finds the beauty of these places in each of his captures.
Implications - These captures provide a sense of escapism through their rural landscapes. Companies would be wise to present products that allow consumers to break free from the constraints of everyday life by using more naturalist imagery in their campaigns.
Where most people would only see loneliness and isolation of a barren land, Kevin Gutierrez Haugen finds the stunning intricacies that make these landscapes stunning. Instead of trying to brighten up these darkened corners of the world, Haugen embraces their desolation and uses a black and white color hue to accent these features. No matter how dismal the subject, Haugen finds the beauty of these places in each of his captures.
Implications - These captures provide a sense of escapism through their rural landscapes. Companies would be wise to present products that allow consumers to break free from the constraints of everyday life by using more naturalist imagery in their campaigns.
Trend Themes
1. Rural Aesthetics - Companies can capitalize on consumers' appreciation for the beauty found in isolated rural environments by incorporating naturalist imagery into their campaigns.
2. Black and White Photography - There is an opportunity for artists and companies to experiment with black and white photography to capture the stunning intricacies of barren lands and objects that might go unnoticed in colored imagery.
3. Escapism Through Photography - As people increasingly seek to escape the stresses of everyday life, there is room for businesses to create products that transport consumers to more serene environments, like those captured in Kevin Gutierrez Haugen's photography.
Industry Implications
1. Tourism - The tourism industry can benefit from showcasing the beauty of rural and remote areas through photography and other media, potentially attracting more visitors to these locations.
2. Photography - Photography companies and artists can experiment with new techniques and styles to capture the essence of isolated and desolate environments, perhaps leading to a new wave of black and white landscape photography.
3. Consumer Goods - Consumer goods companies can use naturalist imagery to market products that offer an escape from the stresses of everyday life, potentially appealing to consumers who long for more serene environments and experiences.
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