Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Sharp Vendor Websites

Clean the Sky - Positive Eco Trends & Breakthroughs

The Kershaw Knives Website Features a Clean Aesthetic

— January 12, 2015 — Art & Design
Kershaw has long been designing and manufacturing knives of the highest quality. Therefore it was only reasonable for the company to embark on an extensive redesign of its website to display the sharp, clean, elegant and functional aesthetic that marks the company's knives.

The redesign of Kershaw's website was carried out by Kershaw in collaboration with designer and developer Jordan Sowers, and uses a clean and no-fuss design to showcase Kershaw's high-quality knives.

One of the highlights of the website is an excellent filtering system used to display the range of products on the catalogue page. The filters are displayed clearly across a number of columns, using screen space in the best possible way. Furthermore, the filters fold down into horizontal, scrollable lists.

All in all, Kershaw's website is a great example for how an e-commerce webpage should be designed, with the different design elements showcasing the products perfectly and making for an enjoyable user interface.
Trend Themes
1. Clean and Functional Website Design - New website designs should prioritize clean and functional aesthetics to enhance user experience and showcase products effectively.
2. Efficient Filtering Systems - Implementing excellent filtering systems on e-commerce websites can improve user navigation and make product selection more convenient.
3. Optimizing Screen Space Usage - Maximizing the use of screen space on websites by displaying filters clearly and utilizing horizontal, scrollable lists can enhance the browsing experience and make content more accessible.
Industry Implications
1. E-commerce - The e-commerce industry can leverage clean and functional website designs, efficient filtering systems, and optimized screen space usage to improve online shopping experiences and boost conversion rates.
2. Web Design - Web design agencies and professionals have the opportunity to create innovative solutions by incorporating clean and functional aesthetics, efficient filtering systems, and optimized screen space usage into their website projects.
3. Knife Manufacturing - Knife manufacturers can benefit from adopting clean and functional website designs, incorporating efficient filtering systems, and optimizing screen space usage to showcase their product range effectively and attract online consumers.
2.2
Score
Popularity
Activity
Freshness