The Kerastase Curl Manifesto by L'Oreal Features Manuka Honey
Elena Rahman — July 27, 2021 — Fashion
References: kerastase-usa & happi
The Kerastase Curl Manifesto collection is L'Oréal's new luxury curl range. Developed to meet the unique needs of women with curly, wavey, or coiled hair, L'Oréal's new products boast fortifying ingredients. The professional hair care brand uses a combination of hydrating, strengthening, and curl-defining ingredients to infuse intense care into all three types of curls.
The Kerastase Curl Manifestofeatures hydrating manuka honey to naturally nourish the hair and create a layer of deep moisture. By combining fortifying ceramide and defining glycerin, the range gives curly hair 63 percent more hydration and 87 percent less breakage. This results in more defined curls. Complete with scents of jasmine petal, frangipani flower, musk, and honey, L'Oréal's curl range is available online and at Keratase salons.
Image Credit: L'Oréal
The Kerastase Curl Manifestofeatures hydrating manuka honey to naturally nourish the hair and create a layer of deep moisture. By combining fortifying ceramide and defining glycerin, the range gives curly hair 63 percent more hydration and 87 percent less breakage. This results in more defined curls. Complete with scents of jasmine petal, frangipani flower, musk, and honey, L'Oréal's curl range is available online and at Keratase salons.
Image Credit: L'Oréal
Trend Themes
1. Luxury Curl Products - As more people focus on self-care and wellness, there is an opportunity for luxury curl products to cater to customers looking for specialized hair care.
2. Fortifying Ingredients - Hair care brands could incorporate more fortifying ingredients, such as manuka honey, to offer added benefits to customers with curly, wavey or coiled hair.
3. Hydrating and Curl-defining Formulas - Brands could focus on developing formulas that offer both hydration and curl definition to meet the unique needs of customers with curly hair.
Industry Implications
1. Luxury Hair Care - The Kerastase Curl Manifesto line by L'Oréal offers insights for hair care brands to create luxury products catering to the unique needs of individuals with curly, wavey or coiled hair.
2. Personal Care Products - There's room in the personal care market for brands to incorporate more natural, fortifying ingredients to create specialized hair care solutions catering to different hair types.
3. Beauty Salons and Spas - Beauty salons and spas could offer specialized treatments featuring luxury curl products with fortifying and curl-defining ingredients for individuals with curly, wavey or coiled hair.
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