Kendall Jenner Dances in the New Balmain X H&M Campaign Music Video
Cadhla Gray — November 3, 2015 — Marketing
References: dailymail & fashionista
In one of the final campaign pushes for the Balmain x H & M collection that launches in one week, model Kendall Jenner dances in a futuristic video. Capturing a viewer's attention with celebrity models, art and fashion, this video has it all -- from a unique plot line to a creative subway setting.
Kendall and her co-stars make three major outfit changes in the video that coincide with each new subway car that they enter. Outfits featured range from a geometric black and white sweater to a glittery deep V emerald dress. With Balmain designer Olivier Rousteing acting as an overarching subway lord, 'The Kendalls' come across three different crews and engage in impromptu dance battles.
In addition to dancing in this video, Kendall Jenner is also the star of past Balmain campaigns and recent Balmain x H & M print ads. She also modeled the collaborative collection in an exclusive NYC runway show last month.
Kendall and her co-stars make three major outfit changes in the video that coincide with each new subway car that they enter. Outfits featured range from a geometric black and white sweater to a glittery deep V emerald dress. With Balmain designer Olivier Rousteing acting as an overarching subway lord, 'The Kendalls' come across three different crews and engage in impromptu dance battles.
In addition to dancing in this video, Kendall Jenner is also the star of past Balmain campaigns and recent Balmain x H & M print ads. She also modeled the collaborative collection in an exclusive NYC runway show last month.
Trend Themes
1. Futuristic Fashion Videos - The blending of fashion and art in unique video campaigns creates opportunities for innovative storytelling and immersive brand experiences.
2. Celebrity-driven Product Launches - Including popular celebrities in product launches can help to capture the attention of a wider audience and increase brand awareness and sales.
3. Interactive Advertising Campaigns - Engaging viewers in interactive advertising campaigns can help to create a more memorable brand experience and increase consumer engagement and loyalty.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from innovative video campaigns that showcase their products in unique and creative ways to engage audiences and increase sales.
2. Entertainment Industry - The entertainment industry can benefit from collaborations with fashion brands and the use of celebrity endorsements to create innovative promotional campaigns.
3. Marketing and Advertising Industry - The marketing and advertising industry can benefit from introducing interactive and creative campaigns to engage viewers in a more memorable brand experience and increase customer loyalty.
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