It's FREE Gas-mania
Going Like Sixty — July 9, 2008 — Autos
References: usatoday & bizjournals
While drivers feel they are getting strangled by gas prices, the gas-rebate gimmick business is running wild. It's almost to the point that if you are spending money, you can ask for a gas rebate! Hotels are offering gas rebates to travelers like Disney's Swan and Dolphin who enters guests in a lottery to win a buck for every round-trip mile they are from home.
Gas retailers are giving cash rebates because the percent they pay to credit card companies is killing their profit margin. Car makers are locking in gas prices at a relatively low price for a long period. State run lotteries are incorporating free gas giveaways. Dick's Sporting Goods has $50 gas card with purchase (note: their URL is not dicks.com!) It's a GAS!
Gas retailers are giving cash rebates because the percent they pay to credit card companies is killing their profit margin. Car makers are locking in gas prices at a relatively low price for a long period. State run lotteries are incorporating free gas giveaways. Dick's Sporting Goods has $50 gas card with purchase (note: their URL is not dicks.com!) It's a GAS!
Trend Themes
1. Gas Rebate Gimmicks - The trend of businesses offering gas rebates as a way to attract and retain customers.
2. Gas Price Lock-in - Car makers are innovatively giving customers the option to lock in gas prices at a fixed rate for an extended period, providing stability in a volatile market.
3. Gas Giveaways and Promotions - Businesses, including hotels, state lotteries, and retailers, are incorporating free gas giveaways and promotions to incentivize consumer spending.
Industry Implications
1. Hospitality - Hotels are offering gas rebates as a way to attract travelers and enhance the overall guest experience.
2. Automotive - Car manufacturers are disrupting the industry by offering long-term gas price lock-in options, providing customers with financial stability and peace of mind.
3. Retail - Retailers are incorporating gas giveaways and promotional offers to entice customers and boost sales.
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