The KD VI NIKEiD MVP Shoe Honors 2014 NBA MVP Kevin Durant
Rahul Kalvapalle — May 21, 2014 — Fashion
References: nikeinc & bleacherreport
The KD VI NIKEiD MVP is a spectacular, eye-catching basketball sneaker that honors Oklahoma City Thunder star Kevin Durant and his achievement of being named the Most Valuable Player (MVP) of the NBA.
The shoe features a pixelated graphic that is symbolic of Durant's mental focus and ability to cut through the clutter and hone in on his personal targets. Key statistics from Durant's memorable season -- including his scoring average of 31+ points per game, 41-game streak scoring 25+ points and two 50+ point games -- appear through an intentionally blurred graphic.
The shoe was designed by the Nike Basketball design team in partnership with shoe designer Leo Chang. Durant will receive a special edition of the shoe, while athletes and fans around the world can create their own MVP shoe on NIKEiD or mimic the look of Durant's shoes.
The KD VI NIKEiD MVP shoe is available globally on NIKEiD.com.
The shoe features a pixelated graphic that is symbolic of Durant's mental focus and ability to cut through the clutter and hone in on his personal targets. Key statistics from Durant's memorable season -- including his scoring average of 31+ points per game, 41-game streak scoring 25+ points and two 50+ point games -- appear through an intentionally blurred graphic.
The shoe was designed by the Nike Basketball design team in partnership with shoe designer Leo Chang. Durant will receive a special edition of the shoe, while athletes and fans around the world can create their own MVP shoe on NIKEiD or mimic the look of Durant's shoes.
The KD VI NIKEiD MVP shoe is available globally on NIKEiD.com.
Trend Themes
1. Pixelated Basketball Sneakers - The trend of incorporating pixelated graphics into basketball sneakers presents an opportunity for sports apparel companies to tap into the intersection of technology and fashion.
2. Personalized Sports Shoes - The trend of allowing athletes and fans to create their own personalized shoes on platforms like NIKEiD opens up opportunities for customization and unique branding in the sports footwear industry.
3. Honoring Sports Achievements - The trend of designing sneakers that pay tribute to athletes and their achievements provides an opportunity for brands to engage with sports fans and create limited-edition collectibles.
Industry Implications
1. Sports Apparel - The sports apparel industry has the opportunity to embrace disruptive innovations like pixelated graphics and personalized shoe design to capture the attention of athletes and fans.
2. Technology and Fashion - The convergence of technology and fashion in the sneaker industry presents disruptive innovation opportunities to create unique and cutting-edge products.
3. Collectibles and Memorabilia - The collectibles and memorabilia industry can capitalize on the trend of designing sneakers that honor sports achievements by producing limited-edition shoes that resonate with fans and collectors alike.
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