Mizuno Continues Its KAZOKU Project With Parisian Label FUTUR
References: futurinc.eu & hypebeast
Japanese label Mizuno continues to go strong with its KAZOKU project with the latest collaborative effort alongside Parisian brand FUTUR. The capsule is complete with sporty silhouettes in the form of sneakers and functional apparel. In Japanese, the word "KAZUKO' directly translates to family and it showcases that connectivity through the series of collaborative efforts.
The joint project along with FUTUR makes over the Wave Emperor F sneakers in two tonal option -- a black, red, white, and red colorway and a pale option. The sneakers boast co-branding details at the heel and the sneakers are accompanied by a series of apparel adorned in a black color palette. There are also pieces including a white tee and a white cap to stand out. The rest of the apparel includes leggings, a sports bra, a cap, and a black coat, accented with reflective 3M co-branded prints.
The joint project along with FUTUR makes over the Wave Emperor F sneakers in two tonal option -- a black, red, white, and red colorway and a pale option. The sneakers boast co-branding details at the heel and the sneakers are accompanied by a series of apparel adorned in a black color palette. There are also pieces including a white tee and a white cap to stand out. The rest of the apparel includes leggings, a sports bra, a cap, and a black coat, accented with reflective 3M co-branded prints.
Trend Themes
1. Collaborative Sportswear Capsules - Potential for further cross-industry collaborations to create unique sportswear collections that mix different aesthetics and cultural touchpoints.
2. Functional Athleisure - Opportunity for brands to merge functionality and fashion, creating apparel that seamlessly transitions from a workout to daily wear.
3. Sneaker Collaborations - Continued success of creating unique and limited edition sneaker collaborations between sportswear and fashion brands.
Industry Implications
1. Sportswear - As demand for athleisure and functional apparel continues to rise, brands in the sportswear industry have an opportunity to create new and exciting collaborations.
2. Fashion - Fashion brands have an opportunity to expand their reach and tap into the growing demand for sportswear and athleisure by collaborating with established sportswear brands.
3. Footwear - Sneaker collaborations continue to be a profitable and popular trend in the footwear industry, with potential for further collaboration opportunities with sportswear and fashion brands.
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