The Katy Perry's De Soi x Boisson Bundle is Perfect for Dry January
Grace Mahas — January 5, 2023 — Fashion
References: boisson.co
De Soi, the line of non-alcoholic (NA) sparkling apéritifs founded by Katy Perry and Morgan McLachlan, and Boisson, the NA beverage retailer, are teaming up to offer a Dry January bundle and sweepstakes. From January 4-31, the exclusive $99 bundle, which includes two gold-rimmed stemless wine glasses, a silk scarf, and three bottles of De Soi's signature NA sparkling apéritifs, is available at boisson.co.
In addition, De Soi and Boisson are offering a sweepstakes with a grand prize of a trip to see Katy Perry perform live at PLAY (The Theater at Resorts World) in Las Vegas, including a complimentary stay at Resorts World and two round-trip flights. The sweepstakes will be announced on January 9 on the De Soi and Boisson Instagram pages, and entries will be accepted until January 31. The winner will be chosen at random. The partnership between De Soi and Boisson is meant to provide an elegant and sophisticated alternative to alcohol during the popular month-long Dry January challenge.
In addition, De Soi and Boisson are offering a sweepstakes with a grand prize of a trip to see Katy Perry perform live at PLAY (The Theater at Resorts World) in Las Vegas, including a complimentary stay at Resorts World and two round-trip flights. The sweepstakes will be announced on January 9 on the De Soi and Boisson Instagram pages, and entries will be accepted until January 31. The winner will be chosen at random. The partnership between De Soi and Boisson is meant to provide an elegant and sophisticated alternative to alcohol during the popular month-long Dry January challenge.
Trend Themes
1. Non-alcoholic Beverages - The growing trend of non-alcoholic beverages provides an opportunity for disruptive innovation in the beverage industry, including the creation of sophisticated non-alcoholic alternatives to traditional alcoholic drink options.
2. Subscription Services - The popularity of subscription services can provide a disruption in the beverage industry by offering curated bundles of non-alcoholic beverages and related products on a regular basis.
3. Sweepstakes and Giveaways - Sweepstakes and giveaways can provide a unique opportunity for companies in the beverage industry to promote their products and engage with consumers on social media platforms.
Industry Implications
1. Beverage - The non-alcoholic beverage industry can benefit from disruptive innovation by developing and marketing sophisticated, non-alcoholic drink options as a viable alternative to traditional alcoholic beverages.
2. E-commerce - The e-commerce industry can provide a disruptive innovation in the beverage industry by offering online sales and subscription services for non-alcoholic beverage products and related items.
3. Entertainment/travel - Sweepstakes and giveaways in collaboration with popular artists and performers can provide a disruptive innovation in the travel and entertainment industry by offering consumers unique experiences as prizes, while promoting the participating beverage brands to a wider audience.
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