These Kate Spade Totes Offer Playful Sayings
Katie Pagnotta — November 13, 2012 — Fashion
Kate Spade totes are bright and full of room for all your belongings and laughter. The newly released collection of totes is embroidered with playful sayings.
Designer Kate Spade understands the desire for a good-humored tote in the handbag market. The tote with the saying “TEQUILA IS NOT MY FRIEND #BACONEGGANDCHEESEPLEASE” sticks out. This particular tote has a hilarious message relatable to all who have experienced a hangover before. The tote is also reaching out to those with social media savvy with the hashtag symbol commonly used on Twitter.
Another fun bag is the “IS THIS SEAT TAKEN? #HANDSOME STRANGER” tote. All the totes come in a two-color combination with beige, another color and two brown leather handles.
These Kate Spade totes are hip, flirty and speak to a social media-savvy audience.
Designer Kate Spade understands the desire for a good-humored tote in the handbag market. The tote with the saying “TEQUILA IS NOT MY FRIEND #BACONEGGANDCHEESEPLEASE” sticks out. This particular tote has a hilarious message relatable to all who have experienced a hangover before. The tote is also reaching out to those with social media savvy with the hashtag symbol commonly used on Twitter.
Another fun bag is the “IS THIS SEAT TAKEN? #HANDSOME STRANGER” tote. All the totes come in a two-color combination with beige, another color and two brown leather handles.
These Kate Spade totes are hip, flirty and speak to a social media-savvy audience.
Trend Themes
1. Playful Embroidered Totes - Disruptive innovation opportunity: Explore the market for quirky and unique embroidered totes that appeal to consumers looking for a playful and expressive accessory.
2. Humorous Hangover Messaging - Disruptive innovation opportunity: Develop a line of products, such as apparel or accessories, that feature humorous hangover-related messaging to resonate with consumers seeking relatable and lighthearted content.
3. Social Media-inspired Designs - Disruptive innovation opportunity: Create a range of products, such as bags or clothing, that incorporate social media symbols and trends to cater to the growing social media-savvy audience.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Introduce technologically advanced materials or features to enhance the functionality and style of fashion accessories like totes or handbags.
2. Apparel - Disruptive innovation opportunity: Develop a line of apparel items, such as t-shirts or hoodies, that feature playful and relatable messaging to target consumers seeking humorous and socially engaging fashion.
3. Social Media Marketing - Disruptive innovation opportunity: Utilize social media platforms and influencers to promote products and engage with the social media-savvy audience, creating a viral marketing strategy.
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