A Behind-the-Scenes Look at the Kate Moss Balmain F/W 2011 Campaign
Elsa Blaine — January 10, 2011 — Fashion
Kate Moss was photographed on a black leather couch for the Balmain F/W 2011 ad campaign, looking sexy as ever. Now, the making of this sexy shot is revealed in this evocative behind-the-scenes video directed by Inez Van Lamsweerde and Vinoodh Matadin.
As Miss Moss writhes around the sofa in her skin-tight Balmain leather pants and sparkly top, flinging her hair and adjusting her jacket, animated slinky snake-like critters created by art director Jo Ratcliff slither over her body.
Although the audience barely sees the beautiful face of Kate Moss in this piece, it can still be concluded that this behind-the-scenes Balmain F/W 2011 video is even hotter than the original editorial.
As Miss Moss writhes around the sofa in her skin-tight Balmain leather pants and sparkly top, flinging her hair and adjusting her jacket, animated slinky snake-like critters created by art director Jo Ratcliff slither over her body.
Although the audience barely sees the beautiful face of Kate Moss in this piece, it can still be concluded that this behind-the-scenes Balmain F/W 2011 video is even hotter than the original editorial.
Trend Themes
1. Mixed-media Advertising - There are opportunities for disrupting the traditional advertising landscape by incorporating dynamic and interactive multimedia elements.
2. Behind-the-scenes Brand Videos - Creating behind-the-scenes content can offer a more engaging and humanized view into a brand's production process and can help cultivate stronger customer loyalty.
3. Animated Elements in Video Marketing - The use of animation in video marketing can help brands create visually dynamic and memorable content that can stand out in an increasingly crowded digital space.
Industry Implications
1. Fashion - Fashion brands could experiment with mixed-media advertising to showcase their products, and create behind-the-scenes content that offers an intimate look at their production process.
2. Marketing and Advertising - Agencies and marketers could explore ways to incorporate more multimedia and interactive elements in their campaigns to create more engaging and memorable experiences for consumers.
3. Animation - Animation studios and designers could collaborate with brands to create visually dynamic and engaging multimedia content for their advertising and marketing campaigns.
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