The Kate Moss Adidas Sneakers are Released for Non-Profit Earnings
Thomas Wade-West — September 14, 2013 — Fashion
References: vogue & graziadaily
Leading sportswear company Adidas has brought back the iconic ‘Stan Smith’ model, and we can look forward to a few pairs of Kate Moss Adidas Sneakers in the process. Model Kate Moss has been issued ten pairs of her very own exclusive model, which are being auctioned off in benefit of non-profit art organization Platform Six.
The tennis sneaker features a classic all-white upper, midsole, outsole and laces. The tongue sports a black and white image of Kate Moss herself with matching “Kate Moss for Platform 6” lace tips. The insoles also feature “Platform6” in white bolded lettering.
While the Stan Smith is coming back for a full run re-release this year, these particular kicks are only available for auction. The auction runs from the 7th - 14th of this month—with only 10 pairs available worldwide!
The tennis sneaker features a classic all-white upper, midsole, outsole and laces. The tongue sports a black and white image of Kate Moss herself with matching “Kate Moss for Platform 6” lace tips. The insoles also feature “Platform6” in white bolded lettering.
While the Stan Smith is coming back for a full run re-release this year, these particular kicks are only available for auction. The auction runs from the 7th - 14th of this month—with only 10 pairs available worldwide!
Trend Themes
1. Celebrity Sneaker Collaborations - This trend presents an opportunity for brands to team up with celebrities to create limited-edition sneakers for charitable causes.
2. Non-profit Fundraising Initiatives - Charitable organizations can explore partnerships with brands to create exclusive products like sneakers, with the proceeds going towards their cause.
3. Limited-edition Auctions - The popularity of limited-edition auctions for exclusive sneakers provides an opportunity for brands to generate buzz and raise funds for non-profit organizations.
Industry Implications
1. Sports Apparel - Sports apparel companies can collaborate with celebrities and non-profit organizations to create unique and sought-after limited-edition sneakers, attracting customers and supporting good causes.
2. Fashion Retail - Fashion retailers can explore partnerships with artists and celebrities to design exclusive sneakers that can be sold through limited-edition auctions, generating excitement and benefiting non-profit organizations.
3. Non-profit Organizations - Non-profit organizations can engage with sports apparel and fashion retailers to create special edition merchandise, such as celebrity-inspired sneakers, to raise funds and increase awareness for their cause.
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