Karl Lagerfeld Meets Gareth Pugh for VMan
mediterranean — February 13, 2009 — Fashion
References: vman & homotography.blogspot
Two superpowers in the world of fashion join forces in this editorial in the Fall/Winter 2008-09 issue of VMan.
'Karl Meets Gareth' features the photography of iconic designer-turned-photographer Karl Lagerfeld with the styling of one of the most hyped new designers of today, Gareth Pugh.
The two designers worked their magic on models Jon Kortajarena, Andres Segura Velencoso and Oriol Elcacho.
Implications - Collaborative efforts between two designers have always been an interesting way to see how different styles and minds can be brought together as a cohesive unit. Whether it's Lagerfeld and Pugh or Adidas and Jeremy Scott, some of the most fashionable outfits have come from brand hybrids. With a string of spring/summer collections that largely consists of partnerships between brands, it's clear that the fashion community has united as one to bring even more stylish lines that will inspire future designers.
'Karl Meets Gareth' features the photography of iconic designer-turned-photographer Karl Lagerfeld with the styling of one of the most hyped new designers of today, Gareth Pugh.
The two designers worked their magic on models Jon Kortajarena, Andres Segura Velencoso and Oriol Elcacho.
Implications - Collaborative efforts between two designers have always been an interesting way to see how different styles and minds can be brought together as a cohesive unit. Whether it's Lagerfeld and Pugh or Adidas and Jeremy Scott, some of the most fashionable outfits have come from brand hybrids. With a string of spring/summer collections that largely consists of partnerships between brands, it's clear that the fashion community has united as one to bring even more stylish lines that will inspire future designers.
Trend Themes
1. Designer Collaborations - The trend of designers collaborating to create unique fashion pieces is gaining popularity. Businesses in the fashion industry should take advantage of this trend by partnering with other designers to create unique and innovative products.
2. Brand Hybrids - Brand hybrids are becoming more prevalent in the fashion industry and are proving to be successful. Businesses in the fashion industry should consider partnering with other brands to create hybrid products that appeal to a wider audience.
3. Designer-photographers - Designers who have also ventured into photography, like Lagerfeld, are becoming more prominent. Businesses in the fashion industry should consider exploring different creative avenues to stand out in the industry.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of designer collaborations by partnering with other designers to create unique products that appeal to a wider audience.
2. Photography - The rise of designer-photographers, like Lagerfeld, presents an opportunity for the photography industry to take advantage of this trend by collaborating with fashion designers and expanding their portfolio.
3. Branding - The trend of brand hybrids presents an opportunity for businesses in the branding industry to partner with other brands to create unique and innovative products that appeal to a wider audience.
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