Kanye West and Kim Kardashian's Balmain Ad Has Arrived
Vasiliki Marapas — December 22, 2014 — Marketing
References: balmain & highsnobiety
Kanye West and Kim Kardashian's Balmain ad features the high-profile couple going in for a passionate kiss.
The recently-married couple and parents to North West have been making waves in the fashion world as of late, most notably landing the cover of Vogue. The cover proved to stir quite the controversy, with several models speaking out, claiming that KimYe was undeserving of the honor. However, that hasn't stopped Kim and Kanye from forging ahead with their plans for full-scale world domination.
Both Kim and Kanye are known to be big fans of the French fashion house, which is now headed by Creative Director Olivier Rousteing (a personal friend of the couple). This image is the first of an entire campaign that will star the notorious pair.
The recently-married couple and parents to North West have been making waves in the fashion world as of late, most notably landing the cover of Vogue. The cover proved to stir quite the controversy, with several models speaking out, claiming that KimYe was undeserving of the honor. However, that hasn't stopped Kim and Kanye from forging ahead with their plans for full-scale world domination.
Both Kim and Kanye are known to be big fans of the French fashion house, which is now headed by Creative Director Olivier Rousteing (a personal friend of the couple). This image is the first of an entire campaign that will star the notorious pair.
Trend Themes
1. Celebrity Collaborations - Brands can capitalize on the popularity of celebrities by partnering with them for advertising campaigns.
2. Controversial Marketing - Controversy surrounding a campaign can generate buzz and attract attention to a brand.
3. Influencer Brand Partnerships - Working with influencers can help brands reach new audiences and strengthen their brand image.
Industry Implications
1. Fashion - Fashion brands can collaborate with celebrities to create unique and eye-catching advertising campaigns.
2. Marketing - Marketing agencies can use controversy as a strategy to generate buzz and increase brand visibility.
3. Social Media - Social media platforms can facilitate influencer brand partnerships and help connect brands with relevant influencers.
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