Kanye West Launches “Thank You and You're Welcome”
Christina Butty — June 1, 2009 — Marketing
References: maxim
With the help of J Sakiya Sandifer, Kanye West has written a book titled, “Thank You And You're Welcome.â€
The collection of Kanye-isms is rumored to attempt to offset the myriad of misquotes that Kanye has. The format of this book is interesting in that it has blank pages, and some pages with only a few words written on them.
Excerpts include stark but realistic nuggets like, “Get used to being used.â€
Implications - Since he stepped onto the music scene, Kanye West's influence on both the entertainment world and his fans has landed him cultural icon status. Book releases such as this one are an opportunity for the star to capitalize on this widespread popularity and further his influence on the world.
The collection of Kanye-isms is rumored to attempt to offset the myriad of misquotes that Kanye has. The format of this book is interesting in that it has blank pages, and some pages with only a few words written on them.
Excerpts include stark but realistic nuggets like, “Get used to being used.â€
Implications - Since he stepped onto the music scene, Kanye West's influence on both the entertainment world and his fans has landed him cultural icon status. Book releases such as this one are an opportunity for the star to capitalize on this widespread popularity and further his influence on the world.
Trend Themes
1. Celebrity Books - Opportunity for celebrities to expand their influence and capitalize on their popularity through book releases.
2. Blank Pages - Innovative book formats that challenge traditional publishing norms and offer unique reading experiences.
3. Realistic Nuggets - Books featuring concise and thought-provoking quotes that resonate with readers and provide valuable life advice.
Industry Implications
1. Publishing - Opportunities for publishers to tap into the celebrity book market and explore new book formats.
2. Entertainment - An avenue for celebrities to further their influence and engage with fans through non-music mediums.
3. Self-help - New opportunities for self-help authors to use concise and impactful quotes to provide guidance and inspiration.
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