Kanro Puré Gummies Got a New Tropical Flavor and Pokémon Theme
Josh Thompson-Persaud — July 5, 2021 — Marketing
References: kanro.co.jp & hypebeast
In time for the sunny months, Kanro Puré gummies were launched in a summer-ready tropical flavor featuring all-new Pokémon-themed packaging. The sweet snacks are themed after one of the most iconic Pokémon characters in the franchise, Pikachu. The Kanro Puré gummies come in miniature Pikachu shapes as well as cartoonish hearts and rings. The Pikachu theme is extended by the playful packaging, which models Pikachu in different poses. In addition, the packaging comes in five different variations, which enable consumers to choose the style and color with which they most identify.
The Kanro Puré gummies' new flavor embraces the summer sun. The soft candy highlights a fizzy, tropical taste that offers notes of pineapple soda along with orange and mango. The Kanro Puré gummies will be available in Japan starting on July 6th, 2021.
Image Credit: Hypebeast / Kanro
The Kanro Puré gummies' new flavor embraces the summer sun. The soft candy highlights a fizzy, tropical taste that offers notes of pineapple soda along with orange and mango. The Kanro Puré gummies will be available in Japan starting on July 6th, 2021.
Image Credit: Hypebeast / Kanro
Trend Themes
1. Themed Snacks - Opportunity to create more themed snacks for different occasions or popular franchises.
2. Augmented Packaging - Innovation opportunity to use AR or interactive elements in product packaging to engage with consumers.
3. Limited Edition Collaborations - Opportunity for brands to collaborate with popular franchises or influencers to release limited edition versions of their products.
Industry Implications
1. Confectionery - Opportunities for confectionery companies to create more themed and unique products for their customers.
2. Entertainment - Opportunities for entertainment companies to collaborate with food and beverage companies to release themed products that promote new releases or franchises.
3. Marketing - Opportunities for marketing agencies to create interactive and engaging product packaging designs that incorporate AR or other technologies.
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