This Kahlua Commercial Celebrates its Mexican Heritage
Kamal Musharbash — November 11, 2010 — Marketing
References: kahlua & prnewswire
Created in celebration of Kahlua's brand and heritage, the featured Kahlua commercial is a humorous and effective way to promote the essence of the famous drink. The commercial features acclaimed Mexican actress Ana de la Reguera, who enunciates every syllable and rolls her 'R's to comically connect the audience with the drink's Mexican heritage.
The Kahlua commercial is an attempt by Kahlua to rebrand itself with the slogan 'Delicioso' -- this word will be featured on all things Kahlua.
Join in on the celebration and pick up a bottle of the coffee-flavored deliciousness and enjoy!
The Kahlua commercial is an attempt by Kahlua to rebrand itself with the slogan 'Delicioso' -- this word will be featured on all things Kahlua.
Join in on the celebration and pick up a bottle of the coffee-flavored deliciousness and enjoy!
Trend Themes
1. Heritage-inspired Celebratory Campaigns - Brands can leverage their cultural roots to create humorous and effective celebratory campaigns that connect with audiences and promote their essence.
2. Humorous and Comedic Marketing - Comedic marketing can be an effective way to promote a brand and its products while also resonating with audiences and humanizing the brand.
3. Rebranding with Cultural Signifiers - Rebranding efforts can be bolstered by featuring cultural signifiers in marketing campaigns, which can help to reestablish brand identity and resonate with audiences.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry can use celebratory campaigns to promote their products in a fun and engaging way, while also using cultural signifiers to differentiate their brands.
2. Marketing and Advertising - The marketing and advertising industry can help brands create effective and humorous campaigns that leverage their cultural heritage or identity.
3. Hospitality and Tourism - The hospitality and tourism industry can partner with brands to create destination-specific campaigns that celebrate the local culture and promote the essence of the brand or destination.
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