The JVC Everio Video Camera
Holger Mohr — September 25, 2008 — Tech
Web-savvy videographers have an ally in the JVC Everio camcorder. It features a YouTube button, which uploads videos to YouTube with the touch of a button when the camcorder is connected to a computer.
The JVC Everio camcorder is just one more example of the decreasing divide between the virtual and real worlds.
Implications - Social media has changed the way consumers communicate, with YouTube causing a rapid shift in the way consumers seek and give entertainment. Companies that recognize the power of the blogosphere will seem like peers to the digitized consumer, and are presented with an opportunity to serve an array of new needs created by these online sites.
The JVC Everio camcorder is just one more example of the decreasing divide between the virtual and real worlds.
Implications - Social media has changed the way consumers communicate, with YouTube causing a rapid shift in the way consumers seek and give entertainment. Companies that recognize the power of the blogosphere will seem like peers to the digitized consumer, and are presented with an opportunity to serve an array of new needs created by these online sites.
Trend Themes
1. Web-connected Camcorders - Camcorders with internet connectivity and social media integrations are becoming more popular, presenting opportunities for new features and user experiences.
2. Social Media Integration - Devices that seamlessly integrate with popular social media platforms such as YouTube can create new forms of content creation and distribution.
3. Real World to Virtual World Integration - Technologies that bridge the gap between the real and virtual world, such as web-connected camcorders, are becoming more common and present new possibilities for digital experiences.
Industry Implications
1. Consumer Electronics - As web-connected devices become more popular, the consumer electronics industry has the opportunity to develop new and innovative features for their products.
2. Social Media and Content Creation - Social media and content creation industries can leverage the integration of devices like the JVC Everio camcorder with YouTube to create new forms of content and reach audiences in new ways.
3. Marketing and Advertising - As social media continues to shift the way consumers seek and give entertainment, businesses can use digital experiences created by technologies like web-connected camcorders to create innovative and engaging marketing campaigns.
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