adidas Introduced the Juventus Jersey Constructed from Parley Plastic
References: adidas & highsnobiety
German sportswear label adidas is now offering a look at its football club's third kit prepared for the 2018-2019 season, highlighting the Juventus jersey. Iconic football star Christiano Ronaldo is now a member of the Italian Juventus football club and the athlete worked with adidas on creating the sustainable piece. The dark gray jersey is adorned with bright yellow trimming details and graphic accents. More importantly, the piece is constructed from recycled plastic materials provided by Parley for the Oceans, a frequent partner of adidas.
The piece sees an all-over design print of the label's soccer graphic, three-stripe branding details, its logo and the Juventus club crest as well. The sustainable Juventus jersey is now available at the Juventus store, select adidas store locations and online for the price of $90.
The piece sees an all-over design print of the label's soccer graphic, three-stripe branding details, its logo and the Juventus club crest as well. The sustainable Juventus jersey is now available at the Juventus store, select adidas store locations and online for the price of $90.
Trend Themes
1. Sustainable Sportswear - Disruptive innovation opportunity: Develop eco-friendly materials and manufacturing processes for sportswear to meet growing consumer demand for sustainable products.
2. Collaborative Partnerships - Disruptive innovation opportunity: Form strategic alliances with environmental organizations and NGOs to source recycled materials and promote sustainability in the fashion industry.
3. Conscious Consumerism - Disruptive innovation opportunity: Create marketing campaigns and educational initiatives to raise awareness about the environmental impact of fast fashion and encourage consumers to make more sustainable choices.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate recycled materials into fashion products and streamline sustainable production processes to appeal to environmentally conscious consumers.
2. Sportswear - Disruptive innovation opportunity: Develop high-performance, sustainable sportswear materials and technologies to meet the growing demand for eco-friendly athletic apparel.
3. Retail - Disruptive innovation opportunity: Introduce sustainable product lines and implement eco-friendly practices throughout the retail supply chain to attract environmentally conscious customers.
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