Nautical Gets a Second Look in Junya Watanabe Spring 2011 Collection
Tiana Reid — June 28, 2010 — Fashion
References: fashionwindows & hypebeast
The Junya Watanabe Spring 2011 collection was all about being nautically appropriate. Even down to the wet-looking hair, the seaside aesthetic was held down by horizontal stripes, boat shoes, rolled-up trousers and heavy-duty sailing jackets.
For the more refined seafarer, we saw pea coats, oxford shoes and slim-fitting blazers. Check out the featured gallery to see more of the Junya Watanabe Spring 2011 collection.
Implications - Nautical fashions have become a sought-after style because they represent a lifestyle that embodies luxury, wealth and success. Many consumers in today's society place great emphasis on the ways they are perceived by others. Clothing companies that provide consumers with wardrobes that can demonstrate their personal wealth or prestige will generate high demand.
For the more refined seafarer, we saw pea coats, oxford shoes and slim-fitting blazers. Check out the featured gallery to see more of the Junya Watanabe Spring 2011 collection.
Implications - Nautical fashions have become a sought-after style because they represent a lifestyle that embodies luxury, wealth and success. Many consumers in today's society place great emphasis on the ways they are perceived by others. Clothing companies that provide consumers with wardrobes that can demonstrate their personal wealth or prestige will generate high demand.
Trend Themes
1. Nautical Fashion - The resurgence of nautical fashion in high-end collections presents an opportunity for clothing companies to tap into consumer desires to showcase personal wealth and prestige through clothing choices.
2. Seaside Aesthetics - The emphasis on seaside aesthetics in fashion collections highlights an opportunity for industries related to coastal living, such as home decor or tourism, to capitalize on the trend and market products accordingly.
3. Refined Seafarer - The inclusion of refined seafarer styles in nautical fashion collections presents an opportunity for the luxury men's fashion industry to cater to consumers seeking a more sophisticated take on the trend.
Industry Implications
1. Luxury Clothing - Luxury clothing companies can capitalize on the demand for nautical fashions by offering high-end, prestige-focused options that appeal to consumers seeking to showcase their success.
2. Home Decor - Industries related to coastal living, such as home decor or beach house rentals, can take advantage of the popularity of seaside aesthetics to market products and experiences that embody the trend.
3. Men's Fashion - Nautical fashions and refined seafarer styles in menswear present an opportunity for the men's fashion industry to cater to consumers seeking a fresh take on traditional styling.
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