The Junya Watanabe 2012 Spring/Summer Line Presents Overall High Fashion
Jaime Neely — June 26, 2011 — Fashion
Posh gentleman elegance and rugged fashion are combined in the Junya Watanabe 2012 Spring/Summer collection for men. The line successfully transforms the often grungelike appearances of farmers and gardeners into polished and put-together countryside looks.
The Junya Watanabe 2012 Spring/Summer collection features a wide variety of farm-inspired pieces and outfits, including a multitude of overalls, plaid button-ups, cropped trousers, rain jackets and rain boots. The collection's commitment to pulling off the countryside couture is showcased by the models walking down the outdoor runway wearing rubber duck boots.
While many men may find it challenging to envision incorporating a pair of overalls into their wardrobe, the jackets, pants and shirts from the Junya Watanabe 2012 Spring/Summer collection offer posh, versatile options for men.
Implications - Businesses can benefit tremendously by glamorizing a product or concept that is typically not that popular among consumers. In doing so, businesses will appeal to the masses for its capabilities of turning something drab into dapper.
The Junya Watanabe 2012 Spring/Summer collection features a wide variety of farm-inspired pieces and outfits, including a multitude of overalls, plaid button-ups, cropped trousers, rain jackets and rain boots. The collection's commitment to pulling off the countryside couture is showcased by the models walking down the outdoor runway wearing rubber duck boots.
While many men may find it challenging to envision incorporating a pair of overalls into their wardrobe, the jackets, pants and shirts from the Junya Watanabe 2012 Spring/Summer collection offer posh, versatile options for men.
Implications - Businesses can benefit tremendously by glamorizing a product or concept that is typically not that popular among consumers. In doing so, businesses will appeal to the masses for its capabilities of turning something drab into dapper.
Trend Themes
1. Farm-inspired Fashion - Opportunity for clothing brands to transform rustic apparel into fashionable attire.
2. Rugged Elegance - Chance to combine rugged and refined elements in men's fashion.
3. Polished Countryside Looks - Potential for creating stylish outfits inspired by farming and gardening.
Industry Implications
1. Clothing and Fashion - Opportunity for clothing brands to create and market farm-inspired clothing.
2. Outdoor Gear - Chance to incorporate rubber duck boots and rain jackets into high fashion collections.
3. Men's Apparel - Potential for men's fashion brands to offer posh and versatile options such as overalls, jackets, pants, and shirts.
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