The Army Print Junya Watanabe Sweater from the F/W 2010 Collection
Tiana Reid — July 9, 2010 — Fashion
References: colette.fr & highsnobiety
Army print is surely making a comeback this season, and Junya Watanabe is camo’s most enamored admirer. The camo hoodie of the Junya Watanabe Fall/Winter 2010 collection has been released. The hood, sleeves and base of the body are in a gray fleece material, leaving the body covered in an army green pattern.
This Junya Watanabe sweater is for the urban man who wants to pretend like he doesn’t care about fashion (but everyone knows he really does).
This Junya Watanabe sweater is for the urban man who wants to pretend like he doesn’t care about fashion (but everyone knows he really does).
Trend Themes
1. Camo Fashion - Exploring innovative ways to incorporate army prints in fashion, such as camo hoodies, to cater to a growing urban consumer base.
2. Urban Streetwear - Capitalizing on the rising popularity of streetwear among fashion-conscious urban men and providing them with stylish yet comfortable options like the Junya Watanabe camo hoodie.
3. Fashion Comebacks - Taking advantage of resurfacing trends, like the resurgence of army prints, to tap into nostalgic consumer sentiments and create innovative designs.
Industry Implications
1. Fashion Industry - Fashion brands and designers can leverage the demand for camo clothing to create unique and trendy pieces for the urban market.
2. Streetwear Industry - Urban streetwear brands can incorporate army prints into their collections and capitalize on the growing consumer interest in this trend.
3. Nostalgia Marketing - Using the popularity of retro fashion trends like camo to create disruptive marketing campaigns that appeal to consumers' sense of nostalgia and style.
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