Juma Herrera's 'On the Desert No One Remembers Your Name' Makes Me Want to Ride
Michael Hines — April 10, 2010 — Fashion
References: behance.net & behance.net
Juma Herrera's 'On the Desert No One Remembers Your Name' is a mouthful to say and an eyeful to see. Let's just say these photos hit close to home.
Going to the desert is a big pastime where I live. Sadly, I've never been, which means I have to live out my dirt bike and quad dreams vicariously through stories and Juma Herrera's photos. The women in these photos don't look like they're there to ride, but who cares? If the desert is as good as Juma Herrera makes it look, then I need to buy a 'brap brap' sooner rather than later.
Going to the desert is a big pastime where I live. Sadly, I've never been, which means I have to live out my dirt bike and quad dreams vicariously through stories and Juma Herrera's photos. The women in these photos don't look like they're there to ride, but who cares? If the desert is as good as Juma Herrera makes it look, then I need to buy a 'brap brap' sooner rather than later.
Trend Themes
1. Desert Riding - The trend towards off-road, dirt biking and quad riding in desert environments is growing and evolving and could be leveraged to create specialized tours and experiences, as well as innovative equipment and gear offerings.
2. Desert Photography - There is a growing interest in raw, unedited photography that captures the essence and energy of desert environments, creating opportunities for new forms of art and storytelling to emerge.
3. Eco-tourism - Travelers are increasingly seeking out eco-friendly experiences in remote and unspoiled locations like deserts, pointing to a market for sustainable tourism offerings that respect and protect the natural environment.
Industry Implications
1. Outdoor Adventure - The trend towards desert riding is driving the need for new gear, clothing, and accessory offerings that cater to the unique needs of dirt biking and quad riding enthusiasts.
2. Art and Photography - The rise of desert photography is creating opportunities for galleries, publishers, and social media platforms to support a new generation of artists and photographers who specialize in capturing the beauty and power of desert landscapes.
3. Sustainable Tourism - The trend towards eco-tourism in desert locations creates opportunities for travel companies and accommodations providers to consider sustainable and environmentally friendly practices, including off-grid energy solutions and conservation initiatives that protect natural resources.
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