The July Nine Reusable Bag Conveniently Rolls Up into Itself
Leslie Chen — July 30, 2013 — Eco
References: julynine & kickstarter
There are a lot of eco-friendly bags out there, but none have the luxury and convenience of the July Nine Reusable Bag.
Designed by July Nine, a company focused on creating unique American-made products, the bag is not only Earth-conscious but can also fold into a neat compact ball when not in use. The bag's leather handle also gives the design an upscale feel which most reusable bags are definitely lacking. The designer came up with the idea when he found himself bagless and relying on his girlfriend, so he "started thinking about a bag that rolled up into it's handle, eliminating the need for stuff sacks and something that reflects a modern style."
The July Nine Reusable Bag is currently on Kickstarter.
Designed by July Nine, a company focused on creating unique American-made products, the bag is not only Earth-conscious but can also fold into a neat compact ball when not in use. The bag's leather handle also gives the design an upscale feel which most reusable bags are definitely lacking. The designer came up with the idea when he found himself bagless and relying on his girlfriend, so he "started thinking about a bag that rolled up into it's handle, eliminating the need for stuff sacks and something that reflects a modern style."
The July Nine Reusable Bag is currently on Kickstarter.
Trend Themes
1. Eco-friendly Accessories - Opportunities for creating luxurious eco-friendly products, such as purses, can appeal to consumers with environmental concerns.
2. Convenient Folding Features - Innovative folding designs of reusable bags can catch the attention of consumers who prefer compact storage options.
3. Upscale Reusability - Creating reusable products with high-end materials can attract consumers looking for eco-conscious options that match their style preferences.
Industry Implications
1. Fashion - Fashion companies can explore sustainable materials and innovative designs to create upscale bags and accessories that are also eco-friendly.
2. Retail - Retailers can benefit from offering eco-friendly products that have unique and convenient features.
3. Sustainability - Sustainability-focused companies can develop innovative eco-friendly products that appeal to consumers looking for stylish and convenient reusable items.
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