Juliana Santacruz Herrera Turns Broken Roads Into Joyful Street Art
Jordan M — March 8, 2011 — Art & Design
References: cmybacon & randommization
There is something so playful and cheery about Juliana Santacruz Herrera's fantastic yarn-bombed potholes and they way they seem to light up what are otherwise frustrating and all-too familiar fixtures of everyday life.
For anyone who has lived in a city, or near any road for that matter (probably most people), potholes can be a constant annoyance -- particularly because the amount of time it takes for them to be repaired, if ever, is oftentimes extensive. But where most people might see just a nuisance, Juliana Santacruz Herrera's art instead highlights an opportunity for vividly colorful imagination.
By turning otherwise run-down street surfaces into optimistic yarn creations, Juliana Santacruz Herrera shows, yet again, how street art is one of the highest forms of urban creativity.
For anyone who has lived in a city, or near any road for that matter (probably most people), potholes can be a constant annoyance -- particularly because the amount of time it takes for them to be repaired, if ever, is oftentimes extensive. But where most people might see just a nuisance, Juliana Santacruz Herrera's art instead highlights an opportunity for vividly colorful imagination.
By turning otherwise run-down street surfaces into optimistic yarn creations, Juliana Santacruz Herrera shows, yet again, how street art is one of the highest forms of urban creativity.
Trend Themes
1. Yarn-bombed Street Art - Creating colorful and playful street art installations using yarn-bombing technique.
2. Turning Nuisance Into Opportunity - Looking for creative ways to transform otherwise unattractive or frustrating elements into inspiring opportunities for art and beauty.
3. Highlighting Urban Creativity - Celebrating the potential of street art as a means of showcasing the creative spirit of cities and their inhabitants.
Industry Implications
1. Fashion Industry - Creating new product lines that use yarn-bombing techniques to add vibrancy and playfulness to everyday items.
2. Urban Planning - Bringing artists and creatives into the planning process to find new ways of transforming urban landscapes and transportation infrastructure.
3. Tourism and Hospitality - Developing street art-themed tours and destination packages that highlight the most interesting and inspiring examples of urban creativity.
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