'Through Jules' Lens' Captures the Elusive Mood of Male Fashion Shows
Milla Kiss — July 4, 2011 — Fashion
References: throughjuleslens.tumblr & models
The series of Julian Schratter, the photographer-blogger behind the 'Through Jules' Lens' website, shows an exciting and realistic way of life of a male model from behind the runway.
'Through Jules' Lens' depicts perfectly the energy, sparkle and action that took place behind the scenes at the last runway shows of Dolce & Gabbana, Prada and Vivienne Westwood. The series is a reportage by Julian Schratter directly from the 2012 Spring Summer Milano Uomo Moda Fashion Week.
The photo shoots include all the phases these very handsome male models have to endure -- from casting queues, to fitting sessions, catwalk rehearsals and killing time by chatting or listening to music before the show. There is a lot of smoking, too, amongst the dozens of images displayed on the Models.com website shot for 'Through Jules' Lens.'
'Through Jules' Lens' depicts perfectly the energy, sparkle and action that took place behind the scenes at the last runway shows of Dolce & Gabbana, Prada and Vivienne Westwood. The series is a reportage by Julian Schratter directly from the 2012 Spring Summer Milano Uomo Moda Fashion Week.
The photo shoots include all the phases these very handsome male models have to endure -- from casting queues, to fitting sessions, catwalk rehearsals and killing time by chatting or listening to music before the show. There is a lot of smoking, too, amongst the dozens of images displayed on the Models.com website shot for 'Through Jules' Lens.'
Trend Themes
1. Male Model Fashion Shows - Opportunity for innovative technology to streamline casting and fitting processes for male models.
2. Behind the Scenes Photography - Opportunity to create immersive and authentic behind-the-scenes experiences for fashion enthusiasts through virtual reality or augmented reality.
3. Fashion Week Reportage - Opportunity to leverage data analytics and AI to provide real-time insights and trends from fashion weeks around the world.
Industry Implications
1. Fashion - Fashion brands can use behind-the-scenes photography to engage with their audience and create a transparent and authentic brand image.
2. Photography - Photography studios can offer behind-the-scenes photo shoots for aspiring models and fashion enthusiasts.
3. Technology - Technology companies can develop innovative solutions to enhance the efficiency and productivity of fashion show processes.
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