The Juicy Couture Summer 2013 Campaign is Coastal Chic
References: juicycouture & visualoptimism.blogspot
The Juicy Couture Summer 2013 'Summer Escape' campaign features model Loulou Robert dressed in signature Juicy wear frolicking along in beach waves.
Loulou Robert poses with a seductive pouty lip while she runs round in cute little vintage floral and sea-inspired bikinis, bright patterned pants and retro gold hooped earrings and sunglasses. Styled with quintessential beach-messy hair and barely-there makeup, Loulou looks surfer stylish on the beach.
While Juicy Couture is famously known for showing off their logo on their products, the Juicy Couture Summer 2013 'Summer Escape' collection is no different. Loulou sports a 'Choose Juicy' white shirt that's been conveniently soaked through by the waves and she also poses alongside a 'Juicy Couture' brown surf board. In all, the Juicy Couture Summer 2013 'Summer Escape' ad campaign is fun, girly and sunshine ready.
Loulou Robert poses with a seductive pouty lip while she runs round in cute little vintage floral and sea-inspired bikinis, bright patterned pants and retro gold hooped earrings and sunglasses. Styled with quintessential beach-messy hair and barely-there makeup, Loulou looks surfer stylish on the beach.
While Juicy Couture is famously known for showing off their logo on their products, the Juicy Couture Summer 2013 'Summer Escape' collection is no different. Loulou sports a 'Choose Juicy' white shirt that's been conveniently soaked through by the waves and she also poses alongside a 'Juicy Couture' brown surf board. In all, the Juicy Couture Summer 2013 'Summer Escape' ad campaign is fun, girly and sunshine ready.
Trend Themes
1. Coastal Chic Fashion - Opportunity for fashion brands to create beach-inspired collections and market them to consumers who want to achieve a stylish beach look.
2. Vintage-inspired Swimwear - Opportunity for fashion brands to design and sell retro-inspired swimsuits that cater to consumers who desire a nostalgic beach aesthetic.
3. Surfer Lifestyle Influences - Opportunity for lifestyle brands to create products that appeal to people who are into surfing and the beach culture, and promote them as part of a laid-back, outdoorsy lifestyle.
Industry Implications
1. Fashion - Fashion designers can use the coastal-chic trend to create beachwear and surf-inspired collections, incorporating retro and vintage looks to appeal to consumers.
2. Swimwear and Beach Apparel - Swimwear and beach apparel companies can market beach-inspired clothing lines that combine style and comfort to create a fashionable look for the beach and beyond.
3. Lifestyle and Outdoor Brands - Lifestyle and outdoor brands can promote surfing as a fun, healthy lifestyle and create products that cater to consumers who are into surfing and the beach culture, such as surfboards, wetsuits, and beach accessories.
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