Juicy Couture 'Four in a Row' Will Have Gamers Playing in Style
Summer Luu — February 7, 2011 — Life-Stages
References: juicycouture & gizmodiva
The Juicy Couture 'Four in a Row' is a pretty-in-pink board game that will keep fashionistas entertained in sassy style.
Bringing back a vintage classic, this game is the chic version of Milton Bradley's 'Connect Four.' The set comes in a cream white frame with Juicy Couture's signature brown and pink pieces and its golden logo printed on the bottom. The Juicy Couture 'Four in a Row' board game is a great way for divas to pass the time when they need a day in from shopping
Bringing back a vintage classic, this game is the chic version of Milton Bradley's 'Connect Four.' The set comes in a cream white frame with Juicy Couture's signature brown and pink pieces and its golden logo printed on the bottom. The Juicy Couture 'Four in a Row' board game is a great way for divas to pass the time when they need a day in from shopping
Trend Themes
1. Fashion Board Games - The trend of combining fashion and traditional board games allows for disruptive innovation opportunities to bring excitement and modern aesthetics to a classic pastime.
2. Branded Board Games - The popularity of brand-name board games provides disruptive innovation opportunities for companies to expand their marketing strategy in unique and interactive ways.
3. Nostalgia Gaming - Nostalgia can impact gaming trends as seen in the revival of vintage board games; capitalizing on this trend can lead to disruptive innovation opportunities to create modern versions of classic pastimes.
Industry Implications
1. Fashion - Fashion brands can utilize branded board games as a marketing tool to engage with customers and expand their reach into new markets.
2. Retail - Retail companies can incorporate fashion board games as a unique and interactive in-store experience to attract customers and increase foot traffic.
3. Toy and Game - The toy and game industry can incorporate nostalgia gaming as a disruptive innovation strategy to tap into older generations and create modern versions of classic games that appeal to a wider audience.
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