The Jordan Super.Fly 3 is Designed For Explosive, High-Flying Players
Rahul Kalvapalle — August 8, 2014 — Fashion
References: nikeinc & sneakernews
Nike has revealed the new Jordan Super.Fly 3, a stylishly designed high-performance pair of basketball kicks.
The shoe's performance attributes and design cues were inspired by the high-flying playing style of L.A. Clippers star Blake Griffin. Blake is renowned for his spectacular leaps, and this shoe was designed to help him jump even higher and with even more explosiveness. To achieve this, the shoe's designers incorporated an evolved FlightPlate as well as a tendril for smoother heel-to-toe transitions.
The shoe's upper bears synthetic overlays for additional structure on the heel and toe, while textile panels provide a more rugged exterior.
The Jordan Super.Fly 3 will be available in two colorway options on October 1, and can be purchased from select global retailers and Jordan's official website for$140.
The shoe's performance attributes and design cues were inspired by the high-flying playing style of L.A. Clippers star Blake Griffin. Blake is renowned for his spectacular leaps, and this shoe was designed to help him jump even higher and with even more explosiveness. To achieve this, the shoe's designers incorporated an evolved FlightPlate as well as a tendril for smoother heel-to-toe transitions.
The shoe's upper bears synthetic overlays for additional structure on the heel and toe, while textile panels provide a more rugged exterior.
The Jordan Super.Fly 3 will be available in two colorway options on October 1, and can be purchased from select global retailers and Jordan's official website for$140.
Trend Themes
1. Performance Basketball Shoes - There is an opportunity for disruptive innovation in the development of high-performance basketball shoes that enhance athlete's jumping abilities and provide smoother heel-to-toe transitions.
2. Athlete-inspired Design - Design cues taken from professional athletes like Blake Griffin present an opportunity for disruptive innovation in the creation of athletically-inspired footwear.
3. Rugged Textile Materials - The use of rugged textile materials in basketball shoe design offers an opportunity for disruptive innovation in the development of durable and stylish athletic footwear.
Industry Implications
1. Sporting Goods - The sporting goods industry has the potential to leverage disruptive innovation by developing high-performance basketball shoes that cater to the needs of athletes seeking maximum performance.
2. Fashion - The fashion industry can capitalize on disruptive innovation by integrating athlete-inspired design elements into their footwear collections, catering to athleisure trends.
3. Textile Manufacturing - The textile manufacturing industry has the opportunity for disruptive innovation by producing innovative, rugged textiles that serve as durable and stylish materials for athletic footwear.
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