These Jordan Football Cleats are Player-Specific
Rahul Kalvapalle — September 10, 2014 — Fashion
With the football season underway, many NFL stars are turning to Jordon football cleats to take flight and hit the ground running in their search for the coveted Superbowl title. In fact, the Jordan brand is rolling out player-exclusive versions of the Air Jordan VI cleat. Each player-exclusive cleat is designed in the individual athlete's preferred mid-cut or low-cut style, in special team-inspired colorways.
Athletes including Andre Johnson, Earl Thomas and Dez Bryant gathered at Nike World Headquarters to offer their input on Jordan football cleats and other apparel. Products were put to the test in the grueling summer heat. Players also helped design the exclusive cleats which they went on to wear in the opening week of football season.
Athletes including Andre Johnson, Earl Thomas and Dez Bryant gathered at Nike World Headquarters to offer their input on Jordan football cleats and other apparel. Products were put to the test in the grueling summer heat. Players also helped design the exclusive cleats which they went on to wear in the opening week of football season.
Trend Themes
1. Player-specific Football Cleats - Opportunity for customization and personalization in football footwear, tailored to individual athletes' preferences and playing styles.
2. Team-inspired Colorways - Creating football cleats in colors that are specific to each team, allowing players to showcase team pride and unity.
3. Athlete-designed Cleats - Collaborating with professional football players to design innovative football cleats that combine style and functionality.
Industry Implications
1. Sporting Goods - Offering customizable football cleats and innovative designs to cater to the diverse needs of athletes at all levels.
2. Footwear - Introducing team-inspired colorways and player-specific designs in football cleats to meet the demand for personalized sports footwear.
3. Sports Apparel - Collaborating with athletes to create exclusive player-designed football cleats, merging performance and style for the modern athlete.
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