John Varvatos 10th Anniversary Fragrance Comes with Sleek Chain
Summer Luu — March 20, 2011 — Fashion
References: johnvarvatos & thedieline
The new John Varvatos 10th Anniversary Fragrance celebrates the luxe menswear label's 10th year in the fashion game.
The fragrance was designed by Yard creative agency, who had a goal to create a packaging design that made a bold statement, just like the rest of the pieces in the contemporary John Varvatos men's line. Staying true to the edgy, rock 'n' roll heritage of the brand, the cologne bottle has a sleek, metallic silver body with nothing other than a dog tag chain around its neck. The reflective design is definitely eye-catching; what's neat about the product is that when you're done with the bottle, you can wear the branded chain necklace yourself.
The John Varvatos 10th Anniversary Fragrance is smooth, elegant and suave, portraying the image of the modern man.
The fragrance was designed by Yard creative agency, who had a goal to create a packaging design that made a bold statement, just like the rest of the pieces in the contemporary John Varvatos men's line. Staying true to the edgy, rock 'n' roll heritage of the brand, the cologne bottle has a sleek, metallic silver body with nothing other than a dog tag chain around its neck. The reflective design is definitely eye-catching; what's neat about the product is that when you're done with the bottle, you can wear the branded chain necklace yourself.
The John Varvatos 10th Anniversary Fragrance is smooth, elegant and suave, portraying the image of the modern man.
Trend Themes
1. Necklace-wearing Perfume Bottles - Disruptive innovation opportunity: Integrate wearable accessories into product packaging to provide additional value and enhance brand experience.
Industry Implications
1. Fragrance Industry - Disruptive innovation opportunity: Explore unique packaging designs and integrating wearable elements to differentiate and attract consumers.
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