John Brauer's 'Grand Illusion' Table for Essey is Gorgeous
Marissa Brassfield — September 13, 2009 — Art & Design
John Brauer's 'Grand Illusion' Table for Essey is a clear acrylic coffee table that reminds me of a diaphanous jellyfish. It's the ghostly version of a round side table covered in a white cloth, right down to the draping.
Check out more images of John Brauer's 'Grand Illusion' table for Essey in the gallery above, and keep clicking for more creative coffee table designs from Trend Hunter's archives.
Implications - One of the best ways a company or brand can differentiate itself from competitors in the marketplace is by investing in an everyday product that features a radical departure from traditional designs. By eschewing the conventions of a daily, household product, the brand establishes itself as one on the vanguard of change and development.
Check out more images of John Brauer's 'Grand Illusion' table for Essey in the gallery above, and keep clicking for more creative coffee table designs from Trend Hunter's archives.
Implications - One of the best ways a company or brand can differentiate itself from competitors in the marketplace is by investing in an everyday product that features a radical departure from traditional designs. By eschewing the conventions of a daily, household product, the brand establishes itself as one on the vanguard of change and development.
Trend Themes
1. Clear Acrylic Furniture - The trend of clear acrylic furniture presents an opportunity for disruptive innovation by offering sleek and modern design options for everyday products.
2. Ghostly Aesthetics - The trend of incorporating ghostly aesthetics into furniture design creates disruptive innovation opportunities to redefine the conventional look and feel of household items.
3. Diaphanous Inspirations - The trend of drawing inspiration from diaphanous elements like jellyfish showcases disruptive innovation possibilities to infuse ethereal qualities into furniture designs.
Industry Implications
1. Furniture Design - The furniture design industry can explore disruptive innovation by embracing the trend of using clear acrylic materials and ghostly aesthetics to create unique and futuristic products.
2. Home Decor - The home decor industry can leverage the trend of diaphanous inspiration to disrupt traditional design norms and offer ethereal and visually captivating products to consumers.
3. Interior Design - The interior design industry has an opportunity for disruptive innovation by incorporating clear acrylic furniture and ghostly aesthetics in creating visually stunning and unconventional spaces.
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