Joao Abreu Valente Creates Contemporary China for the Modern Minimalist
Michael Hemsworth — December 3, 2012 — Art & Design
References: mocoloco
João Abreu Valente recreates classic tea sets by removing the most basic elements and creating each item in the set from one mold in the Teapot'Set
The scaled-down set is meant to be a much more minimalistic approach to kitchenware and Valente describes that, "In the future objects should become a clear representation of their own process, for the consumer to have a better understanding of the way objects (world) are being produced." The artist completes this endeavor by using a single mold from which he has created the entire set that can be stacked into one package that takes very little space.
The post-modern approach to kitchenware is both simplistic and sophisticated with the level of detail being little to none, which gives off an air of minimalism.
The scaled-down set is meant to be a much more minimalistic approach to kitchenware and Valente describes that, "In the future objects should become a clear representation of their own process, for the consumer to have a better understanding of the way objects (world) are being produced." The artist completes this endeavor by using a single mold from which he has created the entire set that can be stacked into one package that takes very little space.
The post-modern approach to kitchenware is both simplistic and sophisticated with the level of detail being little to none, which gives off an air of minimalism.
Trend Themes
1. Minimalist Tableware - There is an opportunity for companies to create more simplified and efficient tableware designs that cater to the modern minimalist aesthetic.
2. Process Transparency - Consumers are increasingly interested in knowing how products are made, which presents an opportunity for businesses to focus on transparent production processes.
3. Single Mold Creation - Using a single mold to create an entire set of products can streamline production and reduce waste, presenting an opportunity for companies to adopt this approach for their own products.
Industry Implications
1. Kitchenware - Companies in the kitchenware industry can adopt minimalist designs and transparent production processes to appeal to modern consumers.
2. Product Design - Product design firms can explore the use of single mold creation as a way to create efficient and sustainable products.
3. Home Decor - The minimalist aesthetic showcased in Valente's tea sets can inspire home decor companies to create products that focus on simplicity and functionality.
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